Does the level of anthropomorphism induce cognitive crafting in human-robot interaction? The role of positive emotions and interaction frequency

Journal of Hospitality Marketing & Management, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 25

Published: Feb. 2, 2025

Language: Английский

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Exploring customer perceptions of food delivery robots: a value-based model of perceived value, satisfaction, and their impact on behavioral intentions and word-of-mouth

Journal of Hospitality Marketing & Management, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 23

Published: Feb. 5, 2025

Language: Английский

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Friends or foes? Understanding the effects of service robots on consumers’ patronage intentions in ethnic restaurants

Journal of Hospitality and Tourism Management, Journal Year: 2025, Volume and Issue: 62, P. 246 - 257

Published: Feb. 10, 2025

Language: Английский

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Enhancing intellectual experiences for users: a multidimensional model of humanoid service robots in hospitality and tourism

International Journal of Contemporary Hospitality Management, Journal Year: 2025, Volume and Issue: unknown

Published: March 6, 2025

Purpose Intellectual experiences focus on users’ information processing and critical thinking toward stimuli. The deployment of humanoid service robots as novel stimuli in tourism hospitality has influenced perceptions may affect their intellectual engagement. This paper aims to connect four contemporary theoretical concepts: the robot acceptance model, technological fear, uncanny valley theory stereotype content investigate robots. Design/methodology/approach Scale development procedures were conducted: literature review, checking face validity, factorizing items dimensions, achieving construct criterion validity testing predictive validity. Findings Through review free-response tasks, 43 measurement generated. Next, 1,006 samples from two cross-cultural groups refined scale. Finally, a reliable valid scale with dimensions measuring was determined. Practical implications Humanoid should be designed enhance functionality innovativeness while minimizing stiffness, inflexibility, unsafety danger improve Originality/value study provides examination by connecting theories perceptions. enriches human–robot experience through an integrated perspective presents rigorous scale’s psychometric properties. A for fills gaps serves effective predictor literature.

Language: Английский

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From TAM to AIDUA and Beyond

Journal of Global Information Management, Journal Year: 2025, Volume and Issue: 33(1), P. 1 - 27

Published: April 3, 2025

This review examines the emerging field of service robot adoption in hospitality. It provides a comprehensive overview their evolution, classification, and conceptualization. The offers theoretically grounded analysis customer intentions, identifying evaluating salient models frameworks. Through research synthesis, it pinpoints key gaps hindering holistic understanding acceptance, particularly hotels. highlights limitations traditional acceptance like TAM, advocating exploration alternatives for unified understanding. underscores need robust methodologies to capture real-world interactions, as well meta-analyses establish consensus. also identifies critical related anthropomorphism, segmentation, resistance, emphasizing importance contextual factors. By addressing these theoretical methodological limitations, valuable insights guide future on enhancing integration

Language: Английский

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Aligning agility and proactive market orientation to get ready for Industry 4.0: stop lagging, start logging (In)

European Journal of Management and Business Economics, Journal Year: 2025, Volume and Issue: unknown

Published: April 24, 2025

Purpose The integration of Industry 4.0 technologies such as robotics and artificial intelligence is transforming the hotel industry. This study aims to identify factors that strengthen readiness for 4.0, focusing on agility a core capability market orientation strategic approach effectively leverage these technological advancements. Design/methodology/approach A quantitative analysis conducted using data collected from sample 198 Spanish managers. PLS-SEM methodology SmartPLS4 software have been used perform analyses. Findings Our findings underscore crucial role organizational in overcoming structural inertia challenging established patterns, drawing dynamic capabilities theory. prepares hotels detect latent demands adopt proactive advances, enhancing their ability thrive an increasingly environment. Practical implications results show importance managers adopting agile structures recognizing value or prepare successfully adapt digital change. Originality/value originality this lies its pioneering empirically examine influence filling critical gaps literature. sheds light interplay variables tourism context, which experiencing rapid advances.

Language: Английский

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Unveiling customer intentions: exploring factors driving engagement with hospitality virtual influencers

Journal of Hospitality Marketing & Management, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 30

Published: Nov. 18, 2024

In the dynamic realm of influencer marketing, hospitality virtual influencers (HVIs) are emerging as a prominent player. Grounded in Stimulus-Organism-Response (SOR) model, this study explores factors influencing users' intention to adhere HVIs recommendations. Data were collected from cohort 290 participants through an online crowdsourcing platform. SmartPLS used run SEM, mediation and moderation analysis. Results indicate that follow recommendations is positively affected by interest fit, perceived credibility, flow experience. Mimetic desire mediates relationship between homophily, experience, Moreover, charisma significantly moderates anthropomorphism, mimetic desire. Furthermore, parasocial relationships moderate association anthropomorphism The provides practical insights valuable for brands leverage their marketing strategies, ultimately enhancing overall user engagement.

Language: Английский

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Investigating the effect of customer-robot interaction experience on customer engagement behavior and co-creation value: a mixed methods study

Journal of Hospitality Marketing & Management, Journal Year: 2024, Volume and Issue: unknown, P. 1 - 32

Published: Dec. 3, 2024

This study investigated the effect of robots on customer engagement behavior, employing a mixed methods approach. The qualitative involved in-depth interviews with total 25 customers to explore effects and constructed theoretical model. A quantitative investigation then evaluated proposed model based sample 558 valid respondents. findings demonstrated that interaction service affected through perceived hedonic, functional, symbolic benefits. These influenced happiness organizational transaction value, facilitating value co-creation between robots, customers, firms. impact behavior was contingent upon travel companions purpose, but not employee support. contributes literature by enhancing an understanding robot performance offering practical insights for effective management in hotel industry.

Language: Английский

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Consumers acceptance of service robots in hotels: A meta-analytic review

International Journal of Hospitality Management, Journal Year: 2024, Volume and Issue: 126, P. 104052 - 104052

Published: Dec. 27, 2024

Language: Английский

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