AI Strategies for Adapting Marketing in Tourism to Climate Change

IGI Global eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 139 - 164

Published: May 8, 2025

The pace of climate change consequently increases the pressure and risks for global tourism thereby requiring efficient solutions to improve industry's resilience sustainability in marketing management. opportunities using Artificial Intelligence managing resources increasing tourist destinations. Studies suggest that AI can also be used impact on tourism, empower accurate prognosis, handle resource utilization, allow travelers choose climate-sensitive tours meet their preferences marketing. study reveals how contribute changing industry into a sustainable resilient field based obtained outcomes shaping related policies among policymakers, specialists, other researchers. implementation with adaptation help manage difficulties stem from while continuing succeed through

Language: Английский

AI Strategies for Tourism Development in Emerging Markets

IGI Global eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 117 - 138

Published: May 8, 2025

Relying on AI in tourism development offers an excellent chance for emerging markets. This chapter discusses AI-enabled advancements that could enable quicker advancement and better approaches can be applied to destination marketing. Thus, technologies based artificial intelligence help markets make intelligent decisions resource distribution, forecast tourists' behavior, tailor their experiences, leading increased competitiveness. The application of helps local enterprises by promoting enhancing productivity facilitating proper decision-making marketing management. use cases from multiple economies then bring successful lessons innovative marketing, digital customer care solutions into perspective. integration will attract various kinds tourists while at the same time building stable self-sustainable systems throughout countries.

Language: Английский