Can Incentives Ensure the Social Sustainability of Blood Donation? Insights from a Romanian Higher Education Institution

Sustainability, Journal Year: 2025, Volume and Issue: 17(8), P. 3637 - 3637

Published: April 17, 2025

Education plays an essential role in ensuring the social sustainability of blood donation. As altruism may be insufficient to support donor engagement, this study assesses effectiveness incentives on A self-administered questionnaire was used collect data from 319 medical students about socio-demographic variables, donation frequency, dimensions (impure, self-regarding, reluctant, egalitarian warm glow, and kinship), perceived importance monetary (travel compensation, meal vouchers) non-monetary (free screening, paid leave, refreshments, recognition gifts), willingness donate during a marketing campaign November 2021 2022. Data were analyzed SPSS 20 using chi-square, ANOVA tests, multiple regression models. The key findings indicate no significant associations between categories incentives, but vouchers, free testing, gifts linked self-regarding altruism. Additionally, neither dimensions, nor their interaction predicted blood. These highlight need for education-driven approaches ensure long-term commitment donors, by integrating educational, sustainable curricular or extracurricular activities. Integrating awareness into formal education cultivate culture civic responsibility, expanding pool strengthening

Language: Английский

Green Investments Promotions and Future Trends in Neuromarketing and Sustainable Finance

Advances in business strategy and competitive advantage book series, Journal Year: 2024, Volume and Issue: unknown, P. 245 - 284

Published: Oct. 18, 2024

Green investments provide a major effect on neuromarketing by increasing consumer engagement in sustainable companies selecting for activities that improve permanent ecosystem and fiscal resilience. It analyzes the application of investment, to carry out studies finance green investment. This chapter offers an extensive context while describing neuromarketing, how it might help investors, researchers enable beginning new era. The findings showed positive correlation between age promotion investment trends. tries find these complex intricacies encourage discussion educate general people, researchers, scholars, advertisers since they offer understanding several applications tools, along with their importance making choices; such awareness may commercial efficacy finance.

Language: Английский