Festival Travel Motivation, Destination Image, Attitude, and Behavior: The Role of Festival Identity in Vietnam
Journal of Quality Assurance in Hospitality & Tourism,
Journal Year:
2025,
Volume and Issue:
unknown, P. 1 - 29
Published: Feb. 13, 2025
This
study
examines
the
relationship
between
festival
travel
motivation,
destination
image,
attitude
toward
festivals
in
tourism,
and
behavior
within
tourism
context
Vietnam.
It
also
explores
moderating
influence
of
identity
on
these
relationships.
Grounded
theory
planned
behavior,
engaged
531
Vietnamese
participants
to
investigate
relationships
various
constructs
tourism.
The
findings
reveal
significant
variables,
except
motivation
intention.
Furthermore,
does
moderate
intention,
as
well
image
These
contribute
understanding
Vietnam
provide
insights
for
stakeholders
enhance
experiences
promote
desired
behavior.
Language: Английский
Wellness tourism: a systematic literature review
International Journal of Spa and Wellness,
Journal Year:
2025,
Volume and Issue:
unknown, P. 1 - 31
Published: Feb. 20, 2025
Language: Английский
Milestones in Evolving Medical Tourism From Ancient Healing to the Digital Age
Advances in healthcare information systems and administration book series,
Journal Year:
2025,
Volume and Issue:
unknown, P. 199 - 230
Published: Jan. 17, 2025
Medical
or
health
tourism
involves
travelling
to
other
countries
seek
medical
care.
The
chapter
encompasses
insights
on
the
evolution
of
tourism,
from
ancient
healing
practices
its
current
status
as
a
global
industry.
It
also
includes
significant
role
university
collaborations
and
elective
programs
in
contributing
growth
which
serves
both
an
educational
tool
marketing
strategy.
Furthermore,
emphasizes
importance
patient
safety,
patient-centred
care,
cultural
competence
enhancing
experiences.
has
evolved
into
multi-billion-dollar
industry
driven
by
advancements
transportation,
communication,
healthcare
technology.
This
aims
provide
historical
overview
destinations,
common
procedures
for
care
is
sought,
advantages,
legal
aspects,
formalities,
impact
digital
transformation.
transformation
key
factor
future
promising
exciting
developments
innovations.
Language: Английский
Exploring the role of digital green marketing campaigns and environmental beliefs in shaping tourist behavior and revisit intentions in eco-tourism
Journal of Eastern European and Central Asian Research (JEECAR),
Journal Year:
2024,
Volume and Issue:
11(3), P. 553 - 572
Published: June 4, 2024
Tourist
behavior
can
have
detrimental
effects
on
eco-destinations,
such
as
littering
or
starting
fires.
Digital
green
marketing
campaigns
and
tourist
beliefs,
however,
influence
visitor
behavior.
Using
quantitative
analysis,
this
study
examines
the
role
of
digital
visitors'
beliefs
about
environment
pro-environmental
their
desire
to
revisit
eco-destinations.
The
was
conducted
by
distributing
an
online
survey
306
respondents
who
visited
five
ecotourism
destinations
in
Indonesia.
acquired
data
examined
using
PLS-SEM
(Partial
Least
Squares-Structural
Equation
Modeling)
approach.
found
that
campaign
tourists'
positively
impact
environmental
tourism
ecosystem,
does
not
strengthen
relationship
between
intention
This
will
add
literature
examining
campaigns,
behavior,
ecosystems,
revisiting
also
provide
Destination
Marketing
Organizations
(DMOs)
with
specific
recommendations
promote
encouraging
responsible
travel
returning
visits.
Language: Английский
Developing a Creative Entrepreneurship Education Model to Enhance Student’s Creativity and Innovation for Successful Completion of the Independent Entrepreneurship MBKM Program
Jurnal Penelitian Pendidikan IPA,
Journal Year:
2023,
Volume and Issue:
9(SpecialIssue), P. 62 - 68
Published: Dec. 25, 2023
In
this
study,
the
objective
is
to
develop
an
innovative
educational
model
for
fostering
creativity
and
innovation
in
aspiring
entrepreneurs
using
"learning
by
doing"
approach,
specifically
through
practical
business
experiences.
The
aim
cultivate
among
students,
equipping
them
with
skills
needed
entrepreneurial
endeavors.
By
integrating
students'
into
entrepreneurship
education,
research
aims
instill
mindset
contribute
reducing
high
unemployment
rate
educated
individuals
Indonesia.
This
was
carried
out
at
Udayana
University's
Faculty
of
Tourism,
focusing
on
alumni
who
had
completed
courses.
study
employed
a
descriptive
verification
data
presented
as
percentages
detailed
descriptions.
A
purposive
sampling
technique
utilized,
targeting
undergraduate
students
taken
courses,
resulting
sample
size
100
individuals.
Structural
Equation
Modeling
(SEM)
analysis
Lisrel
8.0
software
chosen
analytical
tool.
SEM
revealed
that
t-values
both
student
(6.80)
(6.56)
exceeded
critical
t-value
1.85
5%
error
rate.
led
rejection
null
hypothesis
(Ho)
acceptance
alternative
(Ha).
Language: Английский