Developing Destination Brand Identity Through Stakeholder Collaboration DOI
Serkan Gün

Advances in hospitality, tourism and the services industry (AHTSI) book series, Journal Year: 2024, Volume and Issue: unknown, P. 267 - 286

Published: Nov. 22, 2024

The brand helps make a significant difference in distinguishing goods and services acts as an edge over the closest rivals (Aaker, 1991). Govers et al. (2007) claim that consumption experience of travel “determines aspects consumer behavior related to multiple emotional, sensory, fantasy behavior” (Hirschman Holbrook, 1982). Morgan (2004) state location branding is potent tool for marketing can aid travellers developing positive affective attachments impressions. As they explain, summation perceived experiences tourist will encounter at destination so-called “most important repertoire beliefs support destination.” (Barnes al., 2014).

Language: Английский

Turizm Çalışanlarının Maruz Kaldığı Kötü Davranışlar Üzerine Bir Bibliyometrik Haritalama DOI Open Access
Rümeysa Unat, Arzu Toker

Güncel Turizm Araştırmaları Dergisi, Journal Year: 2025, Volume and Issue: 9(1), P. 80 - 108

Published: March 18, 2025

Hizmet sektörlerinin tümünde, çalışanlar müşterilerden kaynaklanan kötü davranışlara sıklıkla maruz kalmaktadır. Neredeyse tüm operasyonel süreçlerin insanın insana hizmeti ile oluştuğu turizm sektöründe ise özellikle ön saflardaki bu davranışlarla daha sık yüzleşmektedir. Bu araştırmada, çalışanlara yönelik davranışları ele alan çalışmalara genel bir bakış sunmak amaçlanmıştır. doğrultuda, Scopus veri tabanında “sapkın müşteri davranışı, davranış, jaymüşteri, işlevsel olmayan müşterinin muamelesi, saldırganlığı, öfkesi, misillemesi, intikamı, nezaketsizliği, turist, turizm, restoran, seyahat acentası, konaklama” anahtar sözcükleri tarama yapılmış ve 86 çalışma tespit edilmiştir. VOSviewer bibliyometrik haritalama programı yapılan analizler sonucunda, atıf ağı en yüksek çalışmaların Su Jin Han (2016), Lloyd C. Harris (2004) Meehee Cho (2016) tarafından yapıldığı; ülkeler arası bibliyografik eşleşmenin fazla Amerika Birleşik Devletleri, Çin Krallık’ta; alana katkı sağlayan araştırmacıların Harris, Alicia A. Grandey, Mo Wang, Junqı Shi, Danielle D. Van Jaarsveld, David Walker; kaynakların International Journal of Hospitality Management, Contemporary Services Marketing, Tourism Management Quality and Service Sciences olduğu; alanı temsil eden önemli kavramların başta nezaketsizliği olmak üzere uygunsuz davranışı tükenmişlik olduğu çalışma, üzerine alanyazını genişletmeye katkıda bulunmakta alandaki gelecekteki araştırmalara rehberlik edecek kapsamlı sunmaktadır.

Citations

0
Building a Sustainable Future: Challenges, Opportunities, and Innovative Strategies for Destination Branding in Tourism DOI Creative Commons
Eliyas Ebrahim Aman, Árpád Papp-Váry, Deborah Kangai

et al.

Administrative Sciences, Journal Year: 2024, Volume and Issue: 14(12), P. 312 - 312

Published: Nov. 25, 2024

The current sustainability concerns affect visitors’ behavior and competitiveness of destinations. For these reasons, the destinations need sustainable innovative branding to address concerns, stand out in a competitive market, meet changing visitor preferences, ensure long-term dynamic global environment. In this regard, identifying understanding challenges, opportunities, strategies are critically important. An integrative literature review method was employed using Scopus database. study identified major such as growing environmental advancement new technologies artificial intelligence, health safety diversity inclusion, economic geopolitical uncertainties, local community engagement, markets. Conversely, responsible tourism, digital landscape, wellness health, cultural festivals events, accessibility inclusivity, creative industries, authenticity have been future tourism opportunities. Based on insights, paper provides readers with essential information advances field hospitality it identifies industry. Furthermore, work contributes existing proposes research agendas.

Language: Английский

Citations

1
Operationalising branding through a sense of place toolkit DOI Creative Commons
Elricke Botha

Journal of Tourism Futures, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 17, 2024

Purpose There has been a steady increase in tourism biosphere reserves necessitating the future thereof to be embedded sustainability. Communities’ sense of place (SoP) is central branding destinations within these socio-ecological designations. This study aims operationalise reserve using SoP toolkit as nexus between sustainable and participatory action research. Design/methodology/approach A qualitative approach nominal group technique (NGT) was applied. Findings The results suggest that sustainability should feature prominently process identifying community’s protected areas meaning plays pivotal role making, like branding, areas. Originality/value paper furthers discourse practise-academic research settings. To this effect, care proposed.

Language: Английский

Citations

1
Building Brand Authenticity and Strategies for Genuine Destination Experiences DOI
Khalid Jamil, Aliya Anwar,

Sajjad Ahmad Baig

et al.

Advances in hospitality, tourism and the services industry (AHTSI) book series, Journal Year: 2024, Volume and Issue: unknown, P. 75 - 104

Published: Nov. 22, 2024

This chapter is devoted to understanding the concept of constructing destination brand authenticity, focusing on delicate interplay between tourism and culture. discusses over-tourism, cultural commodification, environmental degradation, economic dependency issues based Bali, Venice, Kyoto case studies. Every presented in paper describes specific actions taken ensure that genuine values are preserved, including involvement local population, promotion ecotourism, use legal framework, conservation, diversification economy. The measures by Bali regarding sustainable tourism, Venice terms regulatory artistic support, preservation implementation practices help preserve true identity places popular among tourists. ends stressing approaches discussed should be integrated dynamic, community sustainability.

Language: Английский

Citations

1
THE IMPACT OF DIGITAL BRAND COMMUNICATION ON E-BRANDING: AN EMPIRICAL RESEARCH DOI Creative Commons

Kristina Jauković Jocić,

Pavle Brzaković, Oliver Momčilović

et al.

SCIENCE International Journal, Journal Year: 2024, Volume and Issue: 3(2), P. 39 - 44

Published: May 27, 2024

This empirical study delves into the intricate dynamics between brand digital communication and e-branding levels, concentrating on engagement with consumers through platforms like social media, email, mobile marketing. By scrutinizing strategies consumer perceptions, research aims to deepen comprehension of how shapes establishment sustenance in online sphere. The methodology involves data from surveys conducted among 856 Republic Serbia actively engaging brands platforms. Various analytical methods were employed, including statistical tests (ANOVA, Std Beta, RSquare), correlation analysis, hypothesis validation, multiple regression equations, alongside qualitative analysis pinpoint pivotal factors mechanisms influencing perception communication. Research findings underscore a significant positive influence levels. Robust media via email emerged as fostering favorable image consumers. Furthermore, it was revealed that interaction channels can directly impact loyalty purchasing behavior. contributes theoretical understanding e-branding. It offers practical insights for devising effective enhance forge enduring relationships realm.

Language: Английский

Citations

0
Balancing Tradition and Modernity: The Brand Personality of Santiniketan as a Tourist Destination DOI
Shaunak Roy

South Asian Journal of Business and Management Cases, Journal Year: 2024, Volume and Issue: 13(3), P. 281 - 296

Published: Nov. 16, 2024

The present case study rigorously investigates the brand personality of Santiniketan, a prominent tourism destination in West Bengal, India. This research aims to explore dominant dimensions that define Santiniketan’s identity and examine potential differences perceptions between tourists who have visited town those not. unique identity, rooted its cultural heritage, customs legacy Rabindranath Tagore, is communicated through diverse marketing campaigns promotions. A strong positive can set apart, providing significant competitive advantage facilitating increased visitation rates. To evaluate personality, traditionally associated with peace, tranquillity spirituality, while exploring additional such as sustainability environmental consciousness, this used rigorous Destination Personality Scale by Kumar Nayak (2018, Journal Hospitality Tourism Research, 42, 1, 3–25). employed mixed-method approach, combining qualitative quantitative tools, gather data from 97 respondents focus group interviews surveys. Participants aged 18–70 were divided into had Santiniketan not but knowledgeable about destination. findings indicate courteousness, conformity, creativity significantly influence tourists’ notable visitors non-visitors. contributes literature on branding comprehensively understanding emphasizing attributes rich heritage critical factors success popular tourist insights gained assist marketers aligning their strategies enhance increase addresses gap academic inquiry offering valuable implications for developing promoting similar destinations.

Language: Английский

Citations

0
Collaborative Approaches to Destination Branding Crafting a Unique Identity Through Stakeholder Engagement DOI
Serkan Gün

Advances in hospitality, tourism and the services industry (AHTSI) book series, Journal Year: 2024, Volume and Issue: unknown, P. 41 - 60

Published: Dec. 23, 2024

Destination branding plays a crucial role in differentiating tourism locations within competitive landscape by fostering stakeholder collaboration to establish distinctive brand identity that appeals variety of audiences and enhances visitor experiences. This strategic process encompasses several stages, including awareness, recognition, decision-making, loyalty, underscoring the necessity cohesive identity. Effective hinges on comprehending tourist perceptions engaging diverse stakeholders present consistent values, thereby contributing sustainable development destination's brand. The collaborative aspect destination necessitates adept management relationships, as their participation significantly influences perception performance. However, challenges such conflicting interests communication barriers can impede cooperation, highlighting importance structured engagement.

Language: Английский

Citations

0
Artificial Intelligence and Destination Branding DOI
Maha Khamis Al Balushi, Mohammad Soliman,

Mohammed S. Al Hosni

et al.

Advances in hospitality, tourism and the services industry (AHTSI) book series, Journal Year: 2024, Volume and Issue: unknown, P. 141 - 164

Published: Nov. 22, 2024

Artificial intelligence (AI) has become a significant focus of research and practical applications within the tourism industry. Tourism researchers practitioners have recently changed their methods by incorporating AI tools, resulting in new approaches to generate use insights. These AI-driven developments hold great potential for enhancing destination branding. The current chapter aims showcase main benefits using branding, examine how helps create implement effective branding strategies, identify key challenges complexities integrating tools this purpose, highlight crucial ethical considerations that need be addressed when This presents several theoretical implications helpful recommendations

Language: Английский

Citations

0
Developing Destination Brand Identity Through Stakeholder Collaboration DOI
Serkan Gün

Advances in hospitality, tourism and the services industry (AHTSI) book series, Journal Year: 2024, Volume and Issue: unknown, P. 267 - 286

Published: Nov. 22, 2024

The brand helps make a significant difference in distinguishing goods and services acts as an edge over the closest rivals (Aaker, 1991). Govers et al. (2007) claim that consumption experience of travel “determines aspects consumer behavior related to multiple emotional, sensory, fantasy behavior” (Hirschman Holbrook, 1982). Morgan (2004) state location branding is potent tool for marketing can aid travellers developing positive affective attachments impressions. As they explain, summation perceived experiences tourist will encounter at destination so-called “most important repertoire beliefs support destination.” (Barnes al., 2014).

Language: Английский

Citations

0