Deciphering the influence of compatibility, trust, and perceived enjoyment on intention to use digital payments
Journal of Marketing Analytics,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Aug. 7, 2024
Language: Английский
Live streaming characteristics, motivational factors, trust and impulsive hotel booking intention: mediating role of customer engagement and moderating role of time pressure
Journal of Hospitality Marketing & Management,
Journal Year:
2025,
Volume and Issue:
unknown, P. 1 - 30
Published: Feb. 28, 2025
Language: Английский
The role of value co-creation in building trust and reputation in the digital banking era
Cogent Business & Management,
Journal Year:
2024,
Volume and Issue:
11(1)
Published: July 12, 2024
This
study
investigates
how
customers
co-create
value
in
online
banking.
The
aims
of
this
were
twofold.
First,
it
tests
the
DART
model
(dialogue,
access,
risk
assessment,
and
transparency)
as
a
driver
customer
co-creation.
Second,
trust
reputation
outcomes
co-creation
Exploratory
factor
analysis
was
used
by
applying
Principal
Components
Analysis
with
SPSS
SMART
PLS
to
check
relationship
between
factors
model,
co-creation,
company
reputation,
trust.
Data
collected
through
questionnaire
sent
217
bank
customers.
findings
show
that
strategic
is
influenced
dialogue,
access
information,
transparency.
results
also
can
result
greater
contributes
literature
two
ways.
extends
marketing
showing
generate
an
outcome,
changing
perspective
which
phenomenon
traditionally
observed.
banking
industry,
original
works
for
provides
managerial
guidelines
each
variable
DRAT
model.
Language: Английский
Analysis of the factors that influence the success of relationship marketing in academic libraries
ReMark - Revista Brasileira de Marketing,
Journal Year:
2024,
Volume and Issue:
23(3), P. 1202 - 1276
Published: July 26, 2024
Purpose:
This
study
aims
to
identify
the
main
dimensions
of
relationship
marketing
that
have
greatest
impact
on
users’
satisfaction
and
loyalty
in
academic
libraries.
Design/methodology/approach:
A
quantitative
was
conducted.
Data
were
collected
through
a
questionnaire
survey,
directed
users
four
libraries
Universidade
Católica
Portuguesa,
which
resulted
total
292
valid
responses.
The
necessary
sample
size
for
completion
this
calculated
based
Daniel's
calculator
Soper.
Statistical
Package
Social
Sciences
(SPSS
27.0)
software
structural
equation
methods
use
test
proposed
model.
Originality:
contributes
existing
literature
by
examining
specific
are
most
influential
context
university
While
prior
research
has
explored
various
contexts,
focuses
unique
environment
libraries,
thereby
providing
novel
insights
into
enhancing
user
fostering
among
library
users.
Findings:
results
show
contribute
are:
"relational
behaviour",
"understanding
needs"
"quality
services".
Additionally,
identifies
positive
between
loyalty,
emphasizing
critical
role
long-term
setting.
Theoretical/methodological
contributions:
Increase
scientific
knowledge
validation
model,
its
implications
management
evidenced.
Practical
implications:
Understanding
allows
managers
adapt
their
strategies
services
motivate
attract
spaces
better
meet
needs.
Language: Английский
Determinants of customer intentions to continue using full-service airlines in Indonesia
Yasintha Soelasih,
No information about this author
Sumani Sumani,
No information about this author
Johan David Wetik
No information about this author
et al.
Cogent Business & Management,
Journal Year:
2024,
Volume and Issue:
11(1)
Published: Nov. 18, 2024
This
study
aims
to
identify
whether
the
influence
of
experience
quality,
price
fairness,
and
sales
promotion
on
continuous
usage
intention
is
mediated
by
customer
perceived
value,
trust,
satisfaction
with
full-service
airlines
in
Indonesia.
A
multilevel
framework
was
used
test
use
airlines.
The
data
this
were
based
443
samples,
taken
from
airline
customers
analyzed
using
structural
equation
modeling
Smart-PLS
tools
for
reliability,
validity,
regression
analysis.
results
research
support
second-order
first-order
models.
Experience
promotions
can
be
measure
value.
Customer
value
does
that
trust
satisfaction.
show
have
a
direct
an
indirect
intention.
influences
through
first
examine
promotion,
satisfaction,
continue
flights
Language: Английский