European Business Review, Journal Year: 2024, Volume and Issue: unknown
Published: Nov. 9, 2024
Purpose The purpose of this paper is to demonstrate how total quality management (TQM) buffers the adverse effect market dynamism (MKD) on banking industry innovation performance (INP) using resource-based theory. Design/methodology/approach This creates and explores a conceptual framework by evaluating perspectives 260 chief executive officers from different branches 21 ISO 27001 PCI-DSS-accredited banks over two time periods. product indicator approach was used in moderation analysis, with path being significant at 5% ( t > 1.96). study support for innovation, innovative leadership, strategic agility slack resources as control variables INP. analysis done SmartPLS version 4.1.0.6. Findings As hypothesised, MKD had negative influence INP ß = −0.326, 5.341). TQM neutralised MKD’s impacts positive manner 0.127, 2.680). Research limitations/implications paves way upcoming research explore may improve presence other environmental dynamics like technological dynamism, competitive intensity government regulation industry. External trends have impact industries, necessitating additional these areas. Practical implications Bank managers can manipulate strategy shape INP, thereby revealing TQM’s value. Top teams consider prioritising allocating more initiatives. Banks that successfully use methodology are able turn dynamic uncertain environment into opportunities growth differentiation. Originality/value To best author’s knowledge, first display detrimental It offers attempt challenging previous studies somewhat assumed encourages be innovative, proving them otherwise, changing narrative literature stimulating further debate.
Language: Английский