SDMIMD Journal of Management, Journal Year: 2025, Volume and Issue: unknown, P. 77 - 83
Published: March 19, 2025
The present research examines the importance of organisational culture and innovation on organization performance. To assess relationship between adopted a descriptive methodology. 311 responses were gathered from employees working in IT Industries by adopting simple random sampling method. A self-administered questionnaire was prepared for with five five-point Likert scale. SPSS software used to analyse data. Descriptive Statistics, KMO test adequacy, Correlation Regression analysis, Exploratory Factor Analysis, Confirmatory Analysis Structural Equation Modelling data check hypothesis. model fit indices examined found be acceptable. Today’s dynamic changing business environment requires leaders’ attention towards building conducive which enables innovativeness activities. Supportive Organization Culture empowers think innovatively, making use their intellectual capability thus ensuring better provides insights managers, bringing awareness about prominent factors enabling effective workplace.
Language: Английский