The impact of chatbot anthropomorphism on customer experience and chatbot usage intention: a technology acceptance approach

International Journal of Quality and Service Sciences, Journal Year: 2025, Volume and Issue: unknown

Published: April 11, 2025

Purpose This study aims to investigate the effect of chatbot anthropomorphism on acceptance, initial trust, customer experience and usage intention. Design/methodology/approach Data were collected through an online survey. A sample 369 higher education students from Tunisia was selected. To test hypotheses, data analysis conducted using structural equation modeling (SEM) with AMOS 23. Findings Results reveal that, has a significant perceived ease use, performance expectancy, social influence trust. These factors, in turn, experience. Furthermore, positively stimulates chatbots, Originality/value paper attempts enrich existing body literature by proposing testing, under umbrella technology acceptance model unified theory use theories, novel conceptual that highlights role

Language: Английский

---

My heart belongs here: an investigation into the predictive role of destination psychological ownership on tourism ethnocentrism

Cogent Social Sciences, Journal Year: 2025, Volume and Issue: 11(1)

Published: Jan. 23, 2025

Language: Английский

---

The effect of generative AI use on doctoral students’ academic research progress: the moderating role of hedonic gratification

Cogent Education, Journal Year: 2025, Volume and Issue: 12(1)

Published: March 6, 2025

Language: Английский

---

Love suffereth long: investigating the nexus between brand love and price tolerance in the banking industry

Cogent Business & Management, Journal Year: 2025, Volume and Issue: 12(1)

Published: April 17, 2025

Language: Английский

---