Brand experiences and loyalty among young smartphone users: a serial mediation analysis DOI
Md. Abu Issa Gazi,

Md. Ibrahim,

Abdullah Al Masud

et al.

Management Decision, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 22, 2025

Purpose The current study aims to investigate how young smartphone users in Bangladesh relate their brand experiences loyalty. In addition, we want visualize the direct and mediating effects of satisfaction, love advocacy our model. Design/methodology/approach researchers examined hypotheses by employing structural equation modeling (SEM) AMOS Decision Analyst STATS, version 2.0, with a sample size 470 Bangladeshi users. authors constructed conceptual model drawing upon both theoretical empirical foundations. obtained data utilizing an adopted self-administered pre-structured questionnaire distributed via online platform. Findings results showed that experience greatly influences love, loyalty, all which have significant impact on users’ loyalty across country. findings also suggested function satisfaction as critical mediator link between was significant. Originality/value This experiment contributes body knowledge focusing emotional attachments like proposing they can mediate mobile market. helps managers executives better understand primary drivers smartphones, are essential for generating sustaining consumers’ happiness today’s highly competitive consumer

Language: Английский

Unraveling employee life satisfaction: exploring the impact of psychological contract breach, self-efficacy, mental health, and abusive supervision, with work engagement and job satisfaction as mediators DOI Creative Commons
Md. Abu Issa Gazi, Abdullah Al Masud, Md. Abdul Kaium

et al.

Cogent Psychology, Journal Year: 2025, Volume and Issue: 12(1)

Published: Jan. 29, 2025

This study aims to investigate the effects of psychological contract breach, self-efficacy, mental health, and abusive supervision on employee life satisfaction. Additionally, it examines how work engagement job satisfaction mediate these effects. Analyzing data from 380 corporate employees in Bangladesh, a survey methodology was employed test claimed associations using structural equation modeling (SEM). Self-efficacy health boost work, life, Unsurprisingly, breaches do not affect engagement. Work supervision, By examining satisfaction, this advances understanding level. The investigates factors developing country's sector. Employees' engagement, can be improved by improving breaches. These elements should included HR policy staff development programs create healthier more productive workplace.

Language: Английский

Citations

0

Understanding customer switching behavior: An empirical examination of mobile financial services DOI Creative Commons
Iftekhar Ahmed, Abdullah Al Masud, Md. Alamgir Hossain

et al.

Social Sciences & Humanities Open, Journal Year: 2025, Volume and Issue: 11, P. 101270 - 101270

Published: Jan. 1, 2025

Language: Английский

Citations

0

An Interplay Between Digital Banking Services, Perceived Risks, Customers’ Expectations, and Customers’ Satisfaction DOI Creative Commons
Sladjana Barjaktarović Rakočević,

Nela Rakic,

Rade Rakočević

et al.

Risks, Journal Year: 2025, Volume and Issue: 13(3), P. 39 - 39

Published: Feb. 24, 2025

Advancements in technology and emerging digital trends are driving the expectations of bank clients. With development new, innovative technologies, banking sector has started creating new products services looking for channels through which to offer those a way that meets customers’ uplifted expectations. The aim this paper is explore several aspects services, analyze user expectations, evaluate risks, gauge how perceived risks affect their satisfaction with these services. For purpose, an empirical survey was conducted using online questionnaire, obtaining 535 valid responses. This research showed clients identified as most important factor when choosing bank. Furthermore, results study revealed characteristics create highest levels customer what types should be mitigated.

Language: Английский

Citations

0

Understanding user behaviors toward food delivery app services: the moderating effects of generation and usage frequency DOI
Mirza Mohammad Didarul Alam, Khalid Hussain,

Khaldoon Nusair

et al.

Journal of Hospitality and Tourism Insights, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 21, 2025

Purpose This paper investigates the influence of e-service quality (process and user experience) price fairness on customer satisfaction, which, as a consequence, affects brand love toward Food Delivery App (FDA) services. More importantly, it examines moderating roles generation (Gen Y vs Gen Z) usage frequency (low high) in affecting behaviors. Design/methodology/approach Data were collected from 354 food delivery app users Bangladesh through structured questionnaire analyzed with PLS-SEM. Findings The findings show that, apart reliability, all dimensions service users’ turn, enhances their love. Furthermore, outcome reveals that impact satisfaction is stronger among compared to Z. Finally, outcomes suggest use FDA services more frequently, relationship between weakens. Practical implications study facilitate providers restaurant operators focus ensure Separate policies must be taken for Z manage towards Originality/value Grounded S-O-R paradigm Generational Cohort theory, this expands knowledge horizon by focusing behavior specifically, investigating how changes across generations are novel contributions study.

Language: Английский

Citations

0

Brand experiences and loyalty among young smartphone users: a serial mediation analysis DOI
Md. Abu Issa Gazi,

Md. Ibrahim,

Abdullah Al Masud

et al.

Management Decision, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 22, 2025

Purpose The current study aims to investigate how young smartphone users in Bangladesh relate their brand experiences loyalty. In addition, we want visualize the direct and mediating effects of satisfaction, love advocacy our model. Design/methodology/approach researchers examined hypotheses by employing structural equation modeling (SEM) AMOS Decision Analyst STATS, version 2.0, with a sample size 470 Bangladeshi users. authors constructed conceptual model drawing upon both theoretical empirical foundations. obtained data utilizing an adopted self-administered pre-structured questionnaire distributed via online platform. Findings results showed that experience greatly influences love, loyalty, all which have significant impact on users’ loyalty across country. findings also suggested function satisfaction as critical mediator link between was significant. Originality/value This experiment contributes body knowledge focusing emotional attachments like proposing they can mediate mobile market. helps managers executives better understand primary drivers smartphones, are essential for generating sustaining consumers’ happiness today’s highly competitive consumer

Language: Английский

Citations

0