Aligning Brand Association, Awareness, and Image with Sustainable Consumer Perceptions in the Telecommunications Sector: a Contribution to SDGs DOI Creative Commons
Bakti Setyadi, Rosy Armaini, Sulaiman Helmi

et al.

Journal of Lifestyle and SDGs Review, Journal Year: 2025, Volume and Issue: 5(3), P. e05482 - e05482

Published: March 11, 2025

Objective: This study investigates how association with the brand, image of and awareness a brand influence what consumers think PT XX's products services in light environmentally friendly consumption behaviors. It tries to these components drive consumer perceptions help overall sustainability goals telecoms industry. Theoretical Framework: Grounded branding theories, this research integrates concepts perspectives, highlighting their role shaping responsible behaviors supporting Sustainable Development Goals, particularly those related production (SDG 12) industry innovation 9). Method: A quantitative approach using Partial Least Squares-Structural Equation Modeling (PLS-SEM) was employed. Data were gathered through surveys from 150 XX customers, assessing elements, perceived quality, alignment values goals. Results Discussion: The findings reveal that while introduces consumers, have stronger on quality sustainable choices. underscores importance creating positive associations align values. also highlights limitations, including sample size industry-specific focus. Research Implications: results offer strategic insights for ICT companies strategies goals, emphasizing innovation, consumption. can enhance trust, loyalty, contribute achievement relevant SDGs. Originality/Value: contributes literature by providing empirical evidence elements context. offers practical businesses sector foster behavior promote progress toward

Language: Английский

Aligning Brand Association, Awareness, and Image with Sustainable Consumer Perceptions in the Telecommunications Sector: a Contribution to SDGs DOI Creative Commons
Bakti Setyadi, Rosy Armaini, Sulaiman Helmi

et al.

Journal of Lifestyle and SDGs Review, Journal Year: 2025, Volume and Issue: 5(3), P. e05482 - e05482

Published: March 11, 2025

Objective: This study investigates how association with the brand, image of and awareness a brand influence what consumers think PT XX's products services in light environmentally friendly consumption behaviors. It tries to these components drive consumer perceptions help overall sustainability goals telecoms industry. Theoretical Framework: Grounded branding theories, this research integrates concepts perspectives, highlighting their role shaping responsible behaviors supporting Sustainable Development Goals, particularly those related production (SDG 12) industry innovation 9). Method: A quantitative approach using Partial Least Squares-Structural Equation Modeling (PLS-SEM) was employed. Data were gathered through surveys from 150 XX customers, assessing elements, perceived quality, alignment values goals. Results Discussion: The findings reveal that while introduces consumers, have stronger on quality sustainable choices. underscores importance creating positive associations align values. also highlights limitations, including sample size industry-specific focus. Research Implications: results offer strategic insights for ICT companies strategies goals, emphasizing innovation, consumption. can enhance trust, loyalty, contribute achievement relevant SDGs. Originality/Value: contributes literature by providing empirical evidence elements context. offers practical businesses sector foster behavior promote progress toward

Language: Английский

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