Impact of Instagram and TikTok influencer marketing on perceptions of e-cigarettes and perceptions of influencers in young adults: a randomised survey-based experiment

Tobacco Control, Journal Year: 2025, Volume and Issue: unknown, P. tc - 059021

Published: Feb. 13, 2025

Background Pairing e-cigarettes with healthy lifestyle contexts in influencers’ promotional social media posts may increase e-cigarette use risk among young adults. This study examined the effects of and content on adults’ perceptions influencer credibility, harm of, susceptibility to use, e-cigarettes. Methods In this survey-based online, repeated-measures experiment (2023), California adults (N=1494, M age =23 (SD=1.8); 63% female, 51% Hispanic) were randomly shown 10 (total) Instagram TikTok videos, featuring influencers promoting alongside activities (experimental group), or a activity alone (control). After watching each video, participants rated perceived credibility (eg, honesty). all assessed was never-users. Harm outcomes compared between groups vs control) who as credible versus non-credible, using binomial generalised linear mixed models. Results Participants experimental group more likely report lower (adjusted OR (AOR) 1.12; 95% CI 1.03; 1.21) higher (AOR 1.22, 1.11; 1.34), than control condition. Similar results found when credible, but not they non-credible. Conclusions Social along contribute adult use. Decreasing could decrease negative their posts. Trial registration number NCT06433466 .

Language: Английский

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US adolescents’ response to nicotine warning labels in influencer e-cigarette marketing social media posts: a survey-based randomised between-subject experiment

Tobacco Control, Journal Year: 2024, Volume and Issue: unknown, P. tc - 058534

Published: May 15, 2024

Background E-cigarette promotional posts with misleading nicotine warning labels on social media may lower adolescents’ risk perceptions of e-cigarettes. A between-subject experiment assessed effects influencers’ e-cigarette different harm perceptions, susceptibility to use and influencer credibility. Methods In 2022, adolescents (N=1864, M age =17 (SD=0.6)) were randomised view six images videos featuring influencers promoting e-cigarettes in one five experimental conditions: two conditions a ‘tobacco-free nicotine’ label (placed an the post or at top post), US Food Drug Administration (FDA) (on (control)) no-label condition. Participants rated credibility (eg, honesty). Harm of, use, then assessed. Results who viewed FDA perceived as more honest, trustworthy informed than all other conditions. never-users pictured (compared post) likely report (adjusted OR 1.79, 95% CI 1.17 2.73). Conclusions Alterations required can make them less effective deterring behaviour. Tobacco control authorities could increase enforcement FDA-required harness for antitobacco messaging.

Language: Английский

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Worldwide connections of influencers who promote e-cigarettes on Instagram and TikTok: a social network analysis.

Computers in Human Behavior, Journal Year: 2024, Volume and Issue: 165, P. 108545 - 108545

Published: Dec. 23, 2024

Exposure to e-cigarette marketing on social media is a risk factor for use among youth. Tobacco brands influencers promote e-cigarettes media; however, influencer has not been sufficiently studied. This study explored network connections and interactions through comments posts between global nano- micro-influencers (influencers with approximately 1,000 100,000 followers) their audiences Instagram TikTok. We constructed directed unipartite networks (N = 104) TikTok 100) users 55,622) 68,673) who commented these influencers' in 2021-2022 (including each other's posts). Comments of were classified as collected. The was denser (more interconnected) active compared the (1.48 times higher density, 281 transitivity, 85 reciprocity). Both contained heterophilic ties (i.e., from different geographic regions such Asia, North America Europe connected other), indicating that engage (comment on) content, potentially exposing wide variety content. Influencers post about lifestyle topics (e.g., fitness, fashion, gaming) occupy more central positions than focus primarily promotion, are interested tobacco-related content harmful imagery e-cigarettes. findings emphasize need strengthening regulation platforms popular

Language: Английский

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Advances in Social Media Research to Reduce Tobacco Use

Nicotine & Tobacco Research, Journal Year: 2024, Volume and Issue: 26(Supplement_1), P. S1 - S2

Published: Jan. 4, 2024

Language: Английский

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Characteristics of Adolescents’ and Young Adults’ Exposure to and Engagement with Nicotine and Tobacco Product Content on Social Media

Journal of Health Communication, Journal Year: 2024, Volume and Issue: 29(6), P. 383 - 393

Published: May 22, 2024

To inform policy and messaging, this study examined characteristics of adolescents' young adults' (AYAs') exposure to engagement with nicotine tobacco product (NTP) social media (SM) content. In cross-sectional survey study, AYAs aged 13–26 (N=1,163) reported current NTP use, SM use frequency, content promoting opposing (i.e. source[s], format[s], platform[s]). Participants who used NTPs (vs. did not use) were more likely report having seen (p-values<.001). Prevalent sources companies/brands (46.6%) influencers (44.4%); prevalent formats video (65.4%) image (50.7%). Exposure was on several popular platforms (e.g. TikTok, Instagram, Snapchat); most YouTube (75.8%). Among those reporting liking, commenting on, or sharing content; 34.6%), 57.2% engaged influencer engaging YouTube). (versus without) significantly (p-values<.05). Results suggest that education messaging enforcement platforms' restrictions are needed.

Language: Английский

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Swipe to Inhale: Tobacco-Related Content on Social Media and Susceptibility to Tobacco Use

American Journal of Preventive Medicine, Journal Year: 2024, Volume and Issue: unknown

Published: Sept. 1, 2024

Language: Английский

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Mobile phone ownership, social media use, and substance use at ages 11–13 in the ABCD study

Addictive Behaviors, Journal Year: 2024, Volume and Issue: 161, P. 108211 - 108211

Published: Nov. 6, 2024

Language: Английский

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Worldwide connections of micro-influencers who promote e-cigarettes on Instagram and TikTok: a social network analysis. (Preprint)

Published: July 19, 2024

Exposure to e-cigarette marketing on social media is a risk factor associated with use among youth. Tobacco brands have been relying influencers promote e-cigarettes media; however, influencer has not sufficiently studied. This study explored network connections and interactions micro-influencers (influencers ~10,000-100,000 followers) their audiences platforms popular youth: i.e., Instagram TikTok. We constructed directed unipartite networks (N = 104) TikTok 100) users 55,622) 68,673) who commented influencers’ posts (including each other’s posts). calculated individual node measures: in/out degree betweenness centrality, density, reciprocity, transitivity, assortativity for networks. Using Kruskal-Wallis post-hoc Dunn tests, we then compared centrality measures between within based geographic regions of the (North America, South Asia, Europe) content posted about (e-cigarette alone versus alongside lifestyle contexts). The was denser (more interconnected) active had 1.48 times as high 281 85 reciprocity network. Micro-influencers 2.5 median indegree or number incoming ties (Median 286) (p-value .008), higher outdegree outgoing 5) than 0, p-value < .001) much 32,958) .001). Both were characterized by presence heterophilic (i.e., from different such North America Europe connected other). Among micro-influencers, those promoted four 69,404) exclusively, Mean 1,500, range 0-49,960) (Median/Mean engage content, potentially exposing broader content. post occupy more central positions in only, are interested tobacco-related harmful imagery e-cigarettes. findings this project emphasize need strengthening regulation

Language: Английский

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Affiliate marketing for nicotine products: Juice Head ‘Share a Sale’ programme and its implications

Tobacco Control, Journal Year: 2024, Volume and Issue: unknown, P. tc - 058860

Published: Oct. 4, 2024

Language: Английский

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