AI-POWERED INNOVATION IN DEPARTMENTAL STORES: A STUDY OF ITS INFLUENCE ON CUSTOMER EXPERIENCE, EFFICIENCY, AND BUSINESS GROWTH DOI

Kushal Desai .,

Meetal Mehta

ShodhKosh Journal of Visual and Performing Arts, Journal Year: 2024, Volume and Issue: 5(7)

Published: July 31, 2024

Several industries are changing as a result of AI-driven innovation that improves efficiency, sustainability, and decision making. This shift is occurring in East Government, Robotics, workplaces, industry mobile networks. AI’s capacity to automate processes, optimized resources, stimulate creativity primarily responsible for these advancements. The retail business has seen thanks artificial intelligence (AI), which created new potential continuous service delivery, quality improvement, personalization. research papers goal assess AI powered department stores how it affects consumer satisfaction, productivity, company expansion. present study used structural equation modelling its methodology. study’s conclusions showed the integration major effect on customer expansion, efficiency.

Language: Английский

Influence of artificial intelligence on consumers’ lifestyle product choices and the key to driving sustainable behaviour DOI

Anupama Mahajan,

Shikha Sharma, Vineeta Agrawal

et al.

Young Consumers Insight and Ideas for Responsible Marketers, Journal Year: 2025, Volume and Issue: unknown

Published: May 12, 2025

Purpose The purpose of this study is to determine the impact artificial intelligence (AI) experience on sustainable behaviour with mediating roles perceived value, customer engagement and purchase intention. Design/methodology/approach A quantitative survey was done 421 young consumers in Delhi-NCR region. Data were analysed using SPSS AMOS PLS-SEM model, which included descriptive analysis, reliability validity checks, model fitness assessment hypothesis testing. Findings found a significant AI value role as variable behaviour. Finally, while also presence played by intention, it did not find any engagement. Research limitations/implications findings could help organisations promote sustainability through AI-driven initiatives that correspond consumers’ inclinations. Furthermore, academicians can use further explore dynamics these relationships, additional demographic factors such age gender moderators. Originality/value rapidly affecting consumer purchasing decisions, particularly for lifestyle products. It be concluded now promotes improved understanding among who

Language: Английский

Citations

0
Curiosity in Consumer Behavior: A Systematic Literature Review and Research Agenda DOI Creative Commons
Artur Strzelecki, Magdalena Jaciow, Robert Wolny

et al.

International Journal of Consumer Studies, Journal Year: 2024, Volume and Issue: 48(6)

Published: Nov. 1, 2024

ABSTRACT The aim of this study is to conduct a systematic review the literature on consumer curiosity and its impact behavior. “Scientific Procedures Rationales for Systematic Literature Reviews” (SPAR‐4‐SLR) methodology “Theory, Context, Characteristics, Methodology” (TCCM) framework were employed analyze 122 papers published between 1992 2024. Articles selected from Web Science database using key terms related curiosity. Consumer complex phenomenon that influences various aspects behavior, including purchase decisions, engagement, adaptation new technologies. Curiosity serves as significant moderator mediator in interactions with market, especially context technologies such AI VR. findings indicate growing interest studying recent years, reflected by increasing number publications. practical implications analysis are stakeholders. Businesses can leverage these develop more effective marketing strategies engage consumers stimulating their Understanding how decision‐making also aid development innovative products services better meet consumers' unmet needs. Additionally, academic researchers build theoretical frameworks design future research based identified gaps. Finally, managers professionals apply insights personalize shopping experiences enhance which lead increased brand loyalty competitive advantage. This emphasizes need further role behavior product innovation provides recommendations directions could contribute deeper understanding shapes brands products.

Language: Английский

Citations

3
Enhancing loyalty in luxury fashion with AI: the mediation role of customer relationships DOI

Seyed Sina Khamoushi Sahne,

Hassan Kalantari Daronkola

Asia-Pacific Journal of Business Administration, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 3, 2025

Purpose This study aims to investigate the impact of artificial intelligence (AI) on customer loyalty in luxury fashion market. It explores how AI-driven tools influence trust, satisfaction, commitment and engagement, which turn affect loyalty. By examining these relationships, provides insights into acceptance effectiveness AI technologies enhancing within sector. Design/methodology/approach employs structural equation modelling (SEM) analyse data collected from 406 consumers Iran. The was gathered using a targeted sampling procedure, leveraging DigiKala’s e-commerce platform. A comprehensive literature review informed measurement items, seven-point Likert scale used. methodology includes confirmatory factor analysis (CFA) assess reliability validity constructs, followed by hypothesis testing through SEM. Findings reveals that significantly enhances market positively influencing engagement. Satisfaction engagement were found be key mediators between loyalty, while trust had no direct results underscore importance personalized experiences fostering stronger relationships Originality/value is one first explore market, model as mediators. extends stimulus-organism-response (SOR) technology (TAM) frameworks, offering valuable for brands can leveraged enhance

Language: Английский

Citations

0
Unpacking service failures in artificial intelligence: future research directions DOI
Ritika Chopra, Seema Bhardwaj, Park Thaichon

et al.

Asia Pacific Journal of Marketing and Logistics, Journal Year: 2024, Volume and Issue: unknown

Published: July 24, 2024

Purpose The present study undertakes an extensive review of the causes service failures in artificial intelligence (AI) technology literature. Design/methodology/approach A hybrid has been employed which includes descriptive analysis, and bibliometric analysis with content literature approach to synthesizing existing research on a certain topic. followed SPAR-4-SLR protocol as outlined by Paul et al . (2021). search period encompasses progression failure AI from 2001 2023. Findings From identified theories, theoretical implications are derived, thematic maps direct future topics such data mining, smart factories, among others. key themes being proposed incorporates technological elements, ethical deliberations, cooperative endeavours. Originality/value This makes valuable contribution understanding reducing defects providing insights that can inform investigations practical implementations. Six directions derived cluster discussions presented analysis.

Language: Английский

Citations

2
The link between consumer-facing technologies and customer experience in physical retail environments: a critical literature review DOI
Sarah Lahmeyer, Ellen Roemer

The International Review of Retail Distribution and Consumer Research, Journal Year: 2024, Volume and Issue: 34(2), P. 128 - 159

Published: March 14, 2024

This paper aims to explore the link between consumer-facing technologies and customer experience in physical retail environments.It uses a semi-systematic literature review synthesize existing knowledge, provide chronological overview of evolution research area create an agenda for future research. To do so, authors develop search string based on preliminary screening four expert interviews, which they apply Scopus Web Science databases. Using multistep approach, select 31 articles published peer-reviewed journals fields retailing marketing, management technology. The provides comprehensive growing body literature, identifies gaps suggests areas develops potential objectives.By synthesizing it conceptual framework that may serve as basis further theory building.This study serves valuable resource researchers practitioners, enabling them grasp current state research, identify gaps, contribute their own field.

Language: Английский

Citations

1
From Interaction to Immersion DOI
Nirma Sadamali Jayawardena, Chinmoy Bandyopadhyay, Gulshan Bibi

et al.

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 143 - 166

Published: June 30, 2024

In recent times, marketers have started using augmented and virtual reality (AR-VR) to offer unique customer experiences enhance engagement. While the use of AR-VR in marketing has become ‘new normal', businesses are still struggling these tools effectively attract retain customers. Building on existing literature, this chapter argues that overcoming challenges requires understanding how seamlessly integrate throughout journey. This will help curating AR-VR-enabled spaces aligned with customers' experiential preferences at different stages. chapter, authors first summarize impact technologies Secondly, related integrating immersive highlighted. The then literature journey propose a framework encourage academicians practitioners focus more stages while designing enabled strategies.

Language: Английский

Citations

1
Personalized Experiences Within Heritage Buildings : Leveraging AI For Enhanced Visitor Engagement DOI

Ghufran Saadi Waheeb Saihood,

Ahmed Talib Hameed Haddad,

Firas Eyada

et al.

2021 14th International Conference on Developments in eSystems Engineering (DeSE), Journal Year: 2023, Volume and Issue: unknown, P. 474 - 479

Published: Dec. 18, 2023

Language: Английский

Citations

3
AI-Enhanced Digital Mirrors DOI

Manjula Devarakonda Venkata,

Venkateswari Karneedi,

Sujana sri padmaja Yandamuri

et al.

Advances in computational intelligence and robotics book series, Journal Year: 2024, Volume and Issue: unknown, P. 26 - 51

Published: March 8, 2024

A digital mirror is an idea which ensures safety and security for the customers in shopping malls. It's a virtual fitting: Customers may virtually try on apparel, accessories, makeup using AI smart mirrors that employ augmented reality (AR) technology without changing into new clothes. This lessens requirement actual fitting rooms. Trailing every dress so time taking, it even causes some skin diseases as many people them there no guarantee these trail rooms are secured. Implementing takes outline of posture person standing before have option selecting what dresses you want to fit in, actually trying .There problems arises while traditional such lack privacy, hidden cameras, inadequate lighting, improper locks or etc. our motto overcome adverse effects enhance women public places like malls, restrooms, tool.

Language: Английский

Citations

0
The Behavioural Impact of Artificial Intelligence DOI

B.A.D.N. Balasooriya,

Darshana Sedera, Golam Sorwar

et al.

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 311 - 329

Published: May 13, 2024

Artificial intelligence (AI) is a constantly evolving frontier of innovative computing capabilities rather than single technology or group technologies. Whenever person picks up their smartphone, AI systems operate in the background. This scenario implies that individuals now find themselves involved with AI, irrespective awareness. The increasing adoption AI-enabled has significant consequences for society, organizations, and individuals. permeated every aspect human life, impacting individuals' choices, preferences, behaviour numerous ways. It essential to comprehend these new behaviours order predict how will evolve AI-infused environments. study focuses mainly on consumption values affect behavioural intention use different contributions. suggested strategy takes two-phase method completely investigate elements influencing intentions towards AI.

Language: Английский

Citations

0
Fijital İnovasyon: Sistematik Bir İnceleme DOI Creative Commons
Oğuz Emre BALKAR

Published: Dec. 30, 2024

Bu çalışma, inovasyon yönetimi çerçevesinde fijital konseptinin değerlendirilmesi, kavramına yönelik belirtilen görüşlerin sistematik bir şekilde incelenmesi ve önerilen yeni kavramın (fijital inovasyon) teorik çerçevesinin sunulması amacıyla yapılmıştır. Araştırma, iki bölümden oluşmaktadır. Çalışmanın birinci aşamasında; yazında yer alan araştırmalar, derinlemesine literatür değerlendirmesiyle incelenmiştir. Buradan hareketle; fijital, inovasyon, inovasyonun temel unsurları konseptlerine tanımlar değerlendirmeler sunulmuştur. ikinci aşamasında, inceleme 2007 ile 2024 yılları arasında yapılan Scopus veri tabanında taranan seti olarak seçilmiştir. Kullanılabilir olan 284 adet araştırma üzerinden R Studio Biblioshiny yazılımıyla bibliyometrik analizler gerçekleştirilmiştir. Elde edilen bulguların önerilerin, kilit öngörüler olabileceği düşünülmektedir. bağlamda çalışmanın, daha fazla için katalizör görevi görmesi, fikirleri ateşlemesi, alanına dair anlamlı ilerlemeleri teşvik etmesi ümit edilmektedir.

Citations

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