Exploring stimulus to consumers’ virtual shopping environment in the metaverse

Journal of Computer Information Systems, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 16

Published: Feb. 12, 2025

Language: Английский

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Research on the purchase intention of museum digital cultural and creative products based on value adoption model

Scientific Reports, Journal Year: 2025, Volume and Issue: 15(1)

Published: May 25, 2025

Abstract Museum digital cultural and creative products rejuvenate ancient treasures promote the development of industries. With surge in purchases over past few years, investigating underlying factors has become a compelling question. Therefore, based on Value-Based Adoption Model, this paper explores intrinsic mechanisms influencing consumers’ purchase decisions regarding these products. The collected data were analyzed using SPSS for preliminary analysis, structural equation modeling was conducted AMOS to test research hypotheses. Results showed: (1) Perceived benefits positively influence intention value. (2) sacrifices negatively (3) value influences mediates effects perceived sacrifices. (4) Social moderates relationship between intention. Specifically, entertainment experience, intention, while cost risk impact it. Based findings, developers should enhance product playability significance. Relevant departments employ various strategies reduce cybersecurity risks copyright issues during shopping also minimizing selling costs attract more consumer attention purchases.

Language: Английский

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Reassessing the Constructs Related to Technology Adoption Theories in the Global Marketing Domain in Light of the Emergence of GenAI

Journal of Global Marketing, Journal Year: 2024, Volume and Issue: 37(5), P. 357 - 378

Published: Oct. 9, 2024

The purpose of this study is to understand the opportunities and challenges for global marketing field due emergence generative artificial intelligence need reassess constructs related technology adoption theories. Given that so recent, there a investigate aspect. This explores influence AI on various from ten theories, models, approaches as they relate domain. research excludes other psychological cross-cultural theories unique its wide range implications toward in initiatives because GenAI can assess consumer sentiment, which helps marketers make accurate decisions.

Language: Английский

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Impact of perceived ease of use on impulsive buying behaviour through mobile commerce with hedonic and utilitarian effects

Asia-Pacific Journal of Business Administration, Journal Year: 2024, Volume and Issue: unknown

Published: Nov. 18, 2024

Purpose This study investigates the impact of perceived ease use on mobile shoppers’ inclination to make impulsive purchases in context commerce. The authors employ a technology acceptance model examine how affects tendencies smartphone users. Additionally, we utilise motivation orientation framework understand moderating effect utilitarian and hedonic values relationship between buying behaviour. Design/methodology/approach A self-administered online survey was conducted 427 users commerce applications. Structural equation modelling employed through SPSS AMOS 26 analyse collected data. Findings According findings, has substantial negative connection with inverse is interesting as it shows that user-friendliness alone may not be enough drive spontaneous buying. However, moderated Research limitations/implications study’s findings will help marketers, policymakers, organisations academicians comprehend significance driving IBB making rational decisions. Originality/value contributes orientations by determining crucial role utilitarian-hedonic triggering sector non-tech savvy developing country.

Language: Английский

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The impact of in-feed advertising design features on purchase intention

Asia Pacific Journal of Marketing and Logistics, Journal Year: 2024, Volume and Issue: unknown

Published: Aug. 8, 2024

Purpose The purpose of this paper is to investigate the impact design features in in-feed advertising on its effectiveness. Previous research various forms has demonstrated that can influence However, given distinct presentation mode and content compared traditional forms, it crucial examine whether effects differ for type advertising. Through two studies, we examined how five specific affect consumers' purchase intention within context mediating role perceived value moderating product involvement are also proved. Design/methodology/approach Using methods online survey experiment, author conducted empirical studies. In study 2, authors adopted orthogonal array simplify experimental grouping. Findings findings demonstrate akin conventional Internet advertising, informational content, credibility entertainment exert a positive efficacy. Notably, interactive nature significantly enhances users' inclination toward making purchases. Conversely, any form interference detrimentally utility. Research limitations/implications demonstrates characteristics may effectiveness expanding relevant theories about At same time, contributes understanding consumer responses studies framework WeChat, popular Chinese social media platform, with participants consisting exclusively users. Practical implications Considering rapid development terms quantity, form, believes results help advertisers their thinking. effect be applied optimize personalized delivery schemes. Originality/value This focuses practical problem, is, improve by modifying features.

Language: Английский

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Understanding the adoption intention of financial data retrieval services: An empirical analysis of my data

Heliyon, Journal Year: 2024, Volume and Issue: unknown, P. e41334 - e41334

Published: Dec. 1, 2024

Language: Английский

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