Advances in logistics, operations, and management science book series,
Journal Year:
2024,
Volume and Issue:
unknown, P. 87 - 102
Published: Dec. 31, 2024
Companies
trying
to
stay
ahead
in
the
fast-changing
digital
landscape
need
agile
marketing.
This
essay
examines
ethical
technology
and
marketing,
focusing
on
how
AI
IoT
may
build
client
loyalty.
Rapid
market
response,
agility,
iterative
methods
are
discussed
Data
ethics,
openness,
privacy
explored
implementation.
evaluated
for
their
ability
transform
consumer
interactions
through
real-time
data
analytics,
targeted
enhanced
customer
experiences.
The
chapter
lists
organisations
that
used
these
technology.
Practical
applications
results
shown
case
studies.
finishes
with
problems
opportunities
balancing
technical
advancement
ethics.
It
emphasises
customers,
trust,
sustainability.
Marketing
age
requires
flexible
strategies
ensure
long-term
engagement,
according
this
analysis.
International Journal of Retail & Distribution Management,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Jan. 8, 2025
Purpose
E-retailers
face
challenges
in
adding,
engaging
and
retaining
customers.
Voice
interface
is
a
new
more
inclusive
modality
that
provides
customers
with
hands-free,
convenient
e-shopping
option
relevant
for
e-retailers.
However,
the
voice
significantly
different
from
text
consumers
are
accustomed
to.
This
study
investigates
customer
experiences
search
selection
of
products
on
e-commerce
platforms
its
subsequent
impact
engagement
enhanced
usage.
Design/methodology/approach
We
conducted
34
in-depth
interviews
executive
management
students.
For
analysis
findings,
we
used
grounded
theory
paradigm
thematic
analysis.
Findings
Based
probing
consumers'
interfaces
platforms,
identified
two
enablers:
satisfaction
awe-experience
positively
impacted
inhibitors:
risk
perceptions
inertia
negatively
usage
interface.
Originality/value
transforming
journey
online
shopping
domain.
How
experience
when
searching
selecting
impacts
their
platform
intentions
to
use
interact
e-retailer
future.
The
findings
substantiate
tenets
dual-process
found
enabling
inhibiting
factors
independent
can
coexist.
identifies
most
salient
affect
interfaces.
International Journal of Human-Computer Interaction,
Journal Year:
2024,
Volume and Issue:
unknown, P. 1 - 15
Published: June 6, 2024
With
the
rapid
global
growth
of
digital
fashion,
virtual
clothing
has
recently
become
a
hot
research
topic.
However,
there
is
still
little
literature
exploring
mutual
influence
between
design
features
and
consumer
purchase
intentions.
This
study
delves
into
dynamic
relationship
attributes
tendencies,
seeking
to
foster
balanced
development
industry.
Following
review,
this
formulated
theoretical
model
that
includes
seven
key
latent
factors:
Interactivity,
Aesthetic,
Creativity,
Vividness,
Satisfaction,
Flow
experience,
Purchase
Intention.
Anchored
in
Stimulus-Organism-Response
(SOR)
paradigm,
conducted
offline
trials
where
respondents
tried
on
using
AR
as
stimulus,
carefully
examining
data
from
295
respondents.
The
analysis
shows
while
Interactivity
Aesthetics
significantly
increase
likelihood
purchases,
Creativity
Vividness
lack
direct
substantial
impact
intent.
Satisfaction
experience
are
important
mediating
variables
profoundly
purchasing
decisions
for
clothing.
findings
provide
new
insights
marketing
strategies,
emphasizing
importance
optimizing
user
interaction
Aesthetic
experiences
enhancing
Journal of Organizational and End User Computing,
Journal Year:
2025,
Volume and Issue:
37(1), P. 1 - 29
Published: March 21, 2025
The
paper
focuses
on
how
technology
readiness
affects
the
desire
of
bank
workers
in
China
to
use
artificial
intelligence
(AI)
finance
sector.
It
aims
show
what
factors
are
important
and
they
relate
each
other.
study
used
SMART
PLS
4
analyze
connections
between
these
factors.
Data
was
collected
from
374
employees
working
at
various
levels
banking
financial
sector
organizations
situation
provinces
China.
Trust
also
plays
a
big
role
this
connection.
For
future
studies,
it
would
be
good
look
gender
diversity
policies
career
paths
change
over
time
improve
we
measure
things
by
including
new
like
negative
sides
technology.
Human Behavior and Emerging Technologies,
Journal Year:
2025,
Volume and Issue:
2025(1)
Published: Jan. 1, 2025
China’s
digital
payment
landscape
is
dominated
by
WeChat
(WC),
a
multifunction
social
networking
platform
imbued
with
third‐party
application.
This
study
explores
the
factors
that
drive
intention
to
continuously
use
WC
Pay.
We
propose
framework
underpinned
stimulus‐organism‐response
(S‐O‐R)
model
examine
how
interactivity
and
consumer‐to‐consumer
interaction
influence
WC‐enabled
behavioral
engagement
subsequent
continuance
through
perceived
value
risk
dimensions.
Additionally,
examines
personal
innovativeness
anxiety
as
potential
moderating
influencing
link
between
its
precursors.
Data
from
407
Malaysian
consumers
was
gathered
using
an
online
survey
analyzed
partial
least
squares
structural
equation
modeling
(PLS‐SEM)
moderation
testing.
The
results
demonstrate
indirectly
enhance
of
platform’s
functional
value.
information
exposure
does
not
engagement.
In
addition,
do
serve
variables
in
proposed
research
model.
contributes
media
mobile
literature
offering
deeper
understanding
drivers
affecting
sustained
Pay
Malaysia.
Insights
derived
this
study’s
findings
can
inform
service
providers,
marketers,
policymakers
craft
practical
strategies
for
bolstering
Pay’s
continuous
adoption.
Young Consumers Insight and Ideas for Responsible Marketers,
Journal Year:
2025,
Volume and Issue:
unknown
Published: May 12, 2025
Purpose
The
purpose
of
this
study
is
to
determine
the
impact
artificial
intelligence
(AI)
experience
on
sustainable
behaviour
with
mediating
roles
perceived
value,
customer
engagement
and
purchase
intention.
Design/methodology/approach
A
quantitative
survey
was
done
421
young
consumers
in
Delhi-NCR
region.
Data
were
analysed
using
SPSS
AMOS
PLS-SEM
model,
which
included
descriptive
analysis,
reliability
validity
checks,
model
fitness
assessment
hypothesis
testing.
Findings
found
a
significant
AI
value
role
as
variable
behaviour.
Finally,
while
also
presence
played
by
intention,
it
did
not
find
any
engagement.
Research
limitations/implications
findings
could
help
organisations
promote
sustainability
through
AI-driven
initiatives
that
correspond
consumers’
inclinations.
Furthermore,
academicians
can
use
further
explore
dynamics
these
relationships,
additional
demographic
factors
such
age
gender
moderators.
Originality/value
rapidly
affecting
consumer
purchasing
decisions,
particularly
for
lifestyle
products.
It
be
concluded
now
promotes
improved
understanding
among
who
