European Business Review, Journal Year: 2024, Volume and Issue: unknown
Published: Sept. 14, 2024
Purpose This paper aims to unravel how family businesses can harness the power of gamification and illuminate hurdles that obstruct this path success. The research identifies these challenges providing valuable insights into application in role supervision engagement as moderator variables relationship. Design/methodology/approach Using a structural modeling approach qualitative methodology, authors collected responses from n = 200 participants. results were analyzed using Spearman’s test multiple linear regression. Findings findings reveal need carefully redefine costs when introducing gamification, considering both fixed variable expenses. moderating effects are crucial for user evolution correlation, while influences useability experience. Additionally, positive attitude enhances engagement. Finally, five key lead difficulties implementing strategies. Practical implications provides literature on business offers practical guidance owners seeking introduce tailored value proposition adapted their unique organizational needs challenges. Originality/value A novel is proposed which, through integration strategies with dynamics, explores opportunities arise within context. By focusing specifically businesses, study highlights generational differences, ownership structures cultural resistance impact successful implementation gamification.
Language: Английский