Battery technology and charging infrastructure for EVs: a resource-based and dynamic capability view of entrepreneurial opportunities

Information Discovery and Delivery, Journal Year: 2025, Volume and Issue: unknown

Published: April 11, 2025

Purpose This study aims to explore the entrepreneurial opportunities and challenges in electric vehicle (EV) sector, with a specific focus on battery technology charging infrastructure. By integrating bibliometric analysis qualitative insights, it identify key research trends, market dynamics, regulatory influences shaping EV ecosystem. Design/methodology/approach A multiphase methodology was adopted. The first phase involved using Scopus database map global trends infrastructure technology. second included in-depth interviews 15 entrepreneurs Delhi National Capital Region analyze their perspectives business challenges, technological advancements policy interventions. Findings identifies critical factors influencing viability, including development, fast-charging optimization renewable energy sources. While government incentives demand create substantial opportunities, financial constraints, uncertainties gaps pose significant challenges. thematic highlights traits, strategies sustainability considerations evolving market. Practical implications underscores need for targeted investments infrastructure, support systems reforms enhance adoption. Entrepreneurs must leverage innovation strategic partnerships effectively navigate competition shifts. Originality/value industry this fills gap literature entrepreneurship. It provides actionable recommendations policymakers, researchers accelerate sustainable mobility solutions while fostering investment

Language: Английский

Key Enablers of Marketing 6.0 in the Metaverse

IGI Global eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 441 - 468

Published: April 18, 2025

This study investigates the key enablers of Marketing 6.0 within metaverse environments, examining how technological integration, human-centric approaches, sustainability practices, and seamless phygital experiences drive marketing performance outcomes. As evolves beyond technology-driven personalization toward more meaningful consumer relationships, offers unprecedented opportunities for immersive brand experiences. Using a mixed-methods approach combining surveys 412 professionals 843 consumers, in-depth interviews with 28 executives 12 technology experts, industry-diverse case studies, this research develops comprehensive conceptual framework. The framework identifies four implementation approaches demonstrates influence loyalty purchase intention, engagement acting as mediating mechanism. Structural equation modeling revealed strong support hypothesized emerging particularly influential across all metrics.

Language: Английский