Kickstarter-driven crowdfunding: advancing sustainable innovation and mindful consumption in environmental entrepreneurship
International Journal of Entrepreneurial Behaviour & Research,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Feb. 26, 2025
Purpose
This
study
explores
how
environmental
crowdfunding
initiatives
on
Kickstarter
promote
mindful
consumption
types—acquisitive,
repetitive
and
aspirational
temperance—by
examining
their
alignment
with
sustainable
innovation
circular
economy
principles.
The
aim
is
to
identify
project
attributes
that
resonate
backers
encourage
the
adoption
of
practices.
Design/methodology/approach
Using
thematic
content
analysis,
analyses
descriptions
successful
campaigns
in
category.
It
identifies
patterns
distinctions
among
types
relationship
success.
Findings
Study
results
reveal
financial
success
alone
does
not
ensure
Key
insights
highlight
differences
priorities
across
types:
acquisitive
temperance
emphasizes
functional
benefits;
focuses
self-reliance
renewable
energy;
centres
creativity
community
building.
These
variations
reflect
current
stage
entrepreneurship
a
gap
for
achieving
disruptive
sustainability
models.
Originality/value
research
contributes
novel
framework
understanding
platforms
can
facilitate
shifts
towards
by
identifying
specific
themes
different
temperance.
Insights
offer
practical
guidance
entrepreneurs
policymakers
aiming
systemic
through
crowdfunding.
Language: Английский
Born to go far: analyzing how emerging economy born globals make strategic changes toward internationalization
Journal of Organizational Change Management,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Nov. 10, 2024
Purpose
This
study
aims
to
investigate
the
drivers
of
internationalization
scope
born
global
from
digital
and
software
solution
sector
in
an
emerging
economy
context,
which
presents
unexplored
avenue
research.
endeavors
understand
individual
market-level
scope.
Relying
on
effectuation
causation
framework
reactive/proactive
driver
typology,
this
paper
sheds
light
decision-maker’s
makeup
market
conditions
that
influence
changes
between
strategies
process.
Design/methodology/approach
A
qualitative
multiple
case
approach
is
used
explore
globals.
Seven
globals
sectors
were
depicted,
interviews
with
their
founders
conducted.
Findings
Study
findings
support
utilization
theory
explaining
Furthermore,
attest
two
decision-making
logics
are
interchangeable.
On
level,
several
context-specific
factors
have
stirred
diversity
markets
pursued
by
The
evince
perceive
domestic
as
small
underdeveloped;
therefore,
they
seek
more
developed,
easily
accessible,
distant
markets.
Originality/value
contributes
a
better
understanding
context.
We
find
change
iteratively
stage
internationalization.
Language: Английский