International Journal of Pharmaceutical and Healthcare Marketing, Journal Year: 2025, Volume and Issue: unknown
Published: April 21, 2025
Purpose In spite of increasing interest in telemedicine, its impact on tourism remains underexplored. This study aims to analyse how telemedicine apps improve health-care access for tourists, emphasizing usability, benefits, challenges and safety perceptions while identifying integration barriers opportunities. Design/methodology/approach uses a qualitative approach using grounded theory develop structured understanding telemedicine’s role tourism. Data collection involved semi-structured in-depth interviews, participant observation document review with 10 experts from medicine, tourism, app development, consumer advocacy academia recruited through theoretical sampling. The analysis used ATLAS.ti software open, axial selective coding generate themes construct framework. Findings Telemedicine apps, primarily designed medical management, also enhance tourist safety. However, usability older users poor services hinder their adoption. Experts emphasized the importance accessibility user-friendly design, concerns about data security were minimal. Research limitations/implications findings are based small sample size experts. Future studies could broaden include actual tourists gain deeper insights. Practical implications Tourism providers should partner developers Training will adoption rates. Social Integrating into can health care, reduce travel-related risks promote proactive management among benefiting public health. widespread requires alignment existing protection regulations such as GDPR Europe HIPAA USA. Originality/value research provides novel insights connection highlighting convenience. By integrating expert perspectives, offers practical recommendations stakeholders foster innovation both sectors.
Language: Английский