Determinants of patients’ perceived halal health-care services and its impact on word-of-mouth communication DOI
Md Arafat Hossain, Muhammad Khalilur Rahman, Zailani Abdullah

et al.

Journal of Islamic marketing, Journal Year: 2025, Volume and Issue: unknown

Published: March 24, 2025

Purpose Halal health-care services have emerged as an important sector and a new mode of the service delivery system. This study aims to investigate patients’ perceived influence halal on their engagement in word-of-mouth (WOM) communication with Islamic-friendly hospitals. The examines role attributes (HAT), intrinsic value (INV), ethical responsibility (ERE) hospital ambience (HAM) determining (PHHS) WOM others. Design/methodology/approach A cross-sectional survey was conducted hospitals sample 513 inbound outbound patients. data analyzed using partial least square method through SmartPLS 4.0. Findings findings revealed that HAT, INV, ERE HAM significant positive impact PHHSs. Patients’ is influenced by services. PHHSs mediated relationship between ERE, communication. Originality/value research contributes growing knowledge services, which part global industry. When patients share experiences, it can attract more people hospitals, including both Muslims non-Muslims who appreciate holistic care. helps providers develop better strategies meet religious moral needs while improving community quality well-being.

Language: Английский

Determinants of patients’ perceived halal health-care services and its impact on word-of-mouth communication DOI
Md Arafat Hossain, Muhammad Khalilur Rahman, Zailani Abdullah

et al.

Journal of Islamic marketing, Journal Year: 2025, Volume and Issue: unknown

Published: March 24, 2025

Purpose Halal health-care services have emerged as an important sector and a new mode of the service delivery system. This study aims to investigate patients’ perceived influence halal on their engagement in word-of-mouth (WOM) communication with Islamic-friendly hospitals. The examines role attributes (HAT), intrinsic value (INV), ethical responsibility (ERE) hospital ambience (HAM) determining (PHHS) WOM others. Design/methodology/approach A cross-sectional survey was conducted hospitals sample 513 inbound outbound patients. data analyzed using partial least square method through SmartPLS 4.0. Findings findings revealed that HAT, INV, ERE HAM significant positive impact PHHSs. Patients’ is influenced by services. PHHSs mediated relationship between ERE, communication. Originality/value research contributes growing knowledge services, which part global industry. When patients share experiences, it can attract more people hospitals, including both Muslims non-Muslims who appreciate holistic care. helps providers develop better strategies meet religious moral needs while improving community quality well-being.

Language: Английский

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