Exploring channel switching in the aftermath of the Covid-19 pandemic: Are shoppers all driven by the same motivations? DOI Creative Commons
Francesca De Canio, María Fuentes Blasco, Elisa Martinelli

et al.

International Journal of Retail & Distribution Management, Journal Year: 2023, Volume and Issue: 51(12), P. 1656 - 1676

Published: Sept. 1, 2023

Purpose The pandemic impacted consumers' shopping processes, leading them to approach the online channel for grocery first time. paper contributes retailing literature by identifying different shopper segments willing switch moved heterogeneous motivations. Integrating technology acceptance model 2 (TAM-2) and protection motivation theory (PMT), this study identifies technology-related Covid-related motivations jointly impacting switching. Design/methodology/approach A mixture regression was estimated on 370 valid questionnaires, filled out Italian shoppers, delivering four internally consistent segments. Findings results reveal existence of towards in aftermath pandemic. Utilitarian shoppers would as they consider useful easy use. Responsive will prefer driven fear being infected in-store. Novel enthusiasts show interest not catch virus cope with emotional fear, although an enjoyable activity well. Smart easy-to-use alternative their purchases. Originality/value This shoppers' switching presents a novel method – i.e. allowing identification motivated reasons, both utilitarian, shopping. Among other motivations, Covid-19 is identified relevant online.

Language: Английский

Agent-based simulation model of panic buying behavior in urban public crisis events: A social network perspective DOI
Ruguo Fan,

Qianyi Yao,

Rongkai Chen

et al.

Sustainable Cities and Society, Journal Year: 2023, Volume and Issue: 100, P. 105002 - 105002

Published: Oct. 14, 2023

Language: Английский

Citations

20
From personal to corporate social responsibility: (de)individuation in luxury retailing DOI
Jiarui Li, Jiyun Kang

International Journal of Retail & Distribution Management, Journal Year: 2024, Volume and Issue: 52(4), P. 493 - 508

Published: April 30, 2024

Purpose The New York Times has suggested replacing sustainable fashion with responsible fashion, emphasizing the need for joint efforts by both individual consumers and retailers to take responsibility their own decisions actions. This study seeks investigate mechanism that activates individuals' personal social (PSR) its association perceived corporate (CSR) from a luxury retailer. Design/methodology/approach An online experiment was conducted nationwide US sample of who were randomly assigned either individuation or deindividuation groups. Covariance-based structural equation modeling (CB-SEM) multi-group SEM employed test hypotheses. Findings Individuals' universalism positively affected PSR, which then enhanced recognition retailer’s CSR led greater willingness pay premium. More importantly, positive effect on PSR strengthened when consumers’ unique individuality, rather than deindividuated state, emphasized. Moreover, moderating indirectly transmitted through CSR, hence reinforcing relationship between CSR. Originality/value significantly advances existing scholarship retailing adds rigor theory demonstrating central role in enhancing commitments. findings provide communication marketing strategies highlight consumers' individuality more effectively activate sense thereby increase

Language: Английский

Citations

1
Exploring channel switching in the aftermath of the Covid-19 pandemic: Are shoppers all driven by the same motivations? DOI Creative Commons
Francesca De Canio, María Fuentes Blasco, Elisa Martinelli

et al.

International Journal of Retail & Distribution Management, Journal Year: 2023, Volume and Issue: 51(12), P. 1656 - 1676

Published: Sept. 1, 2023

Purpose The pandemic impacted consumers' shopping processes, leading them to approach the online channel for grocery first time. paper contributes retailing literature by identifying different shopper segments willing switch moved heterogeneous motivations. Integrating technology acceptance model 2 (TAM-2) and protection motivation theory (PMT), this study identifies technology-related Covid-related motivations jointly impacting switching. Design/methodology/approach A mixture regression was estimated on 370 valid questionnaires, filled out Italian shoppers, delivering four internally consistent segments. Findings results reveal existence of towards in aftermath pandemic. Utilitarian shoppers would as they consider useful easy use. Responsive will prefer driven fear being infected in-store. Novel enthusiasts show interest not catch virus cope with emotional fear, although an enjoyable activity well. Smart easy-to-use alternative their purchases. Originality/value This shoppers' switching presents a novel method – i.e. allowing identification motivated reasons, both utilitarian, shopping. Among other motivations, Covid-19 is identified relevant online.

Language: Английский

Citations

1