The power of voice: Investigating the effects of streamer voice characteristics on sales performance in live streaming E-commerce

Journal of Retailing and Consumer Services, Journal Year: 2025, Volume and Issue: 84, P. 104260 - 104260

Published: Feb. 16, 2025

Language: Английский

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Augmented Reality in the Retail Outlet: Shaping the Retail Shopping Experience—A Cross‐Cultural Study

Journal of Consumer Behaviour, Journal Year: 2025, Volume and Issue: unknown

Published: March 16, 2025

ABSTRACT Brick‐and‐mortar stores in the e‐commerce era with declining revenues emphasize augmented reality (AR) to foster brand loyalty. This study examines how AR technological and cultural factors impact experiential values (EV) (playfulness aesthetics), which subsequently influence loyalty UK UAE, mediated by satisfaction. Whereas psychological engagement moderates satisfaction‐brand‐loyalty link. Using Stimulus–Organism–Response (SOR) theory, data were collected via questionnaires from 500 women, an 84% response rate. Analysis reveals significantly EVs. Meanwhile, satisfaction mediates relationship between EV However, magnitude of these effects differs UAE. AR's as a moderator is insignificant. The offers unique insights framing contextual stimuli within SOR framework, enriching research shaping EV. contributes novelty examining on beauty industry innovative technology magic mirror UK. Additionally, pioneering underrepresented UAE industry. substantive for researchers practitioners alike, recommending culturally adaptive solutions, personalized playful features, sleek interfaces markets, respectively.

Language: Английский

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Quasi-Virtual Intimacy: An Exploration of Cosplay Commission as a New Form of Virtual-Reality Interaction

Computers in Human Behavior, Journal Year: 2025, Volume and Issue: unknown, P. 108651 - 108651

Published: March 1, 2025

Language: Английский

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Avatars' Phygital Social Presence in the Metaverse: An Engaged Theory Perspective

Psychology and Marketing, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 9, 2025

ABSTRACT While prior authors have explored the notions of human and/or automated social presence, these concepts been predominantly assessed either individually or as mutually exclusive theoretical entities. However, we draw on engaged theory to develop hybrid concept phygital presence that comprises aspects both and metaverse avatars. We define degree which a avatar instils feeling in other users they are company entity, elicited by avatar's (a) (i.e., actions taken its user, line with theory's “ways acting”), (b) embodiment appearance, look, design, character emit, being”). next propose conceptual framework set propositions, suggest avatars' primarily impacts users' positive negative behavioral engagement metaverse, chiefly influences cognitive emotional engagement. Moreover, an ways relating , also informed theory, impact

Language: Английский

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Algorithm-based augmented reality increases website visit duration and total online purchase amount: Role of mindfulness

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 84, P. 104201 - 104201

Published: Dec. 28, 2024

Language: Английский

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