Economics & Sociology, Journal Year: 2025, Volume and Issue: 18(1), P. 199 - 216
Published: March 1, 2025
The integration of Artificial Intelligence (AI) into the creative economy, together with its potential transformative effects on industries, represents a burgeoning and rapidly evolving area research. This article aims at contributing to ongoing debate by analyzing latest most relevant literature providing fresh insights from experts in field industries. Semi-structured interviews were conducted five Lithuanian selected through purposive sampling based their engagement public discussions AI-related risks opportunities. study draws expert order identify problems opportunities, provide suggestions, build theoretical framework for future research impact AI economy. findings reveal significant role industries such as music, advertising, journalism, design: agree that while expands possibilities, it also raises concerns about originality, quality, market dynamics. Experts further highlight globalize local but warn like job displacement, declining artistic uniqueness, ethical challenges authorship copyright. economic value AI-generated works remains open debate, particularly due unresolved copyright issues, extending whether prompters should be recognized authors. Regulatory frameworks, especially within EU, are still evolving, emphasizing need clearer guidelines transparency regarding content. Finally, this underscores necessity balanced regulations, considerations, adaptive strategies.
Language: Английский