The International Journal of Logistics Management,
Journal Year:
2025,
Volume and Issue:
unknown
Published: April 24, 2025
Purpose
The
purpose
of
the
paper
is
to
systematically
identify
and
analyze
key
factors
influencing
Metaverse
adoption
within
supply
chains
small
enterprises.
It
aims
employ
Technology–Organization–Environment
(TOE)
framework
methodically
assess
technological,
organizational
environmental
impacting
adoption.
Additionally,
seeks
unravel
interconnectedness
between
enablers
barriers
provide
insights
that
can
inform
strategies
for
enhancing
among
small-scale
Design/methodology/approach
a
structured
literature
review
reveal
major
Metaverse.
In
terms
theoretical
background,
this
study
bases
itself
on
TOE
employs
common
factor
analysis
(CFA)
both
establish
toward
its
Using
interpretive
structural
modelling
(ISM)
uncover
interrelation
complexities
variables.
Further
richness
such
was
attained
with
help
interviews
carried
out
service
providers
who
have
been
dealing
in
Metaverse,
giving
further
clarity
regarding
variables
adopted
pertain
micro
Findings
identifies
important
enablers,
as
virtual
augmented
reality
addition
barriers,
technological
challenges
adopting
context
business
chains.
These
explored
complex
interconnections
revealed
using
ISM
CFA.
This
therefore
puts
great
deal
managerial
relevance
support
investment
enable
integration
strategic
towards
transformative
technology
managing
chain
similar
disciplines.
Originality/value
demonstrates
innovation
through
proper
application
CFA
enterprises
classify
salient
well
barriers.
above
contribution
offers
fresh
new
perspective
sets
influence
decision,
coupled
depth
added
by
an
intricate
relationships
them.
Noting
sample
size,
rich
field
providing
valuable
insight
into
findings
greatly
contribute
future
research
work
guide
practical
applications
emerging
areas
like
management.
Online Information Review,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Jan. 24, 2025
Purpose
The
metaverse
is
considered
an
evolution
of
the
Internet,
and
it
engages
users
with
digital
content
more
seamlessly
due
to
its
enhanced
immersion
diverse
applications.
current
study
examines
factors
affecting
intention
adopt
metaverse.
Existing
studies
on
were
found
insufficient
in
explaining
users’
metaverse,
for
which
companies
are
investing
vast
amounts
money
implementation.
fills
research
gaps
literature
applies
UTAUT2
(Unified
Theory
Of
Acceptance
And
Use
Technology)
PAD
(Pleasure,
Arousal,
Dominance)
theory
SOR
(Stimulus-Organism-Response)
framework.
proposes
a
conceptual
model
by
including
effort
expectancy,
hedonic
motivation,
social
influence,
security
personalization
as
stimuli,
arousal,
dominance,
pleasure,
immersive
experience
perceived
value
organismic
variables
response
variable,
gender
moderator.
Design/methodology/approach
used
purposive
non-probability
sampling
approach
total
420
responses
collected
examine
model.
partial
least
squares
(PLS)
technique
data
analysis
using
Smart
PLS
software.
Findings
study’s
findings
suggest
that
influence
have
highest
impact
affects
Results
indicate
individuals
perceive
when
provides
enjoyment
fun
well
security.
Hence,
important
ensure
not
only
feel
hedonically
motivated
but
also
secured
exert
less
use
Research
limitations/implications
contributes
existing
extends
association
theories
applied.
fundamental
qualities
contribute
enjoyable
nature
can
users'
behavioral
responses.
Our
emphasizes
importance
executives
acknowledging
development
within
Practical
implications
insights
derived
from
this
will
serve
expand
knowledge
application
developers,
offering
valuable
guidance
incorporating
these
into
their
processes.
By
prominently
displaying
measures,
brands
demonstrate
commitment
mitigating
risks
associated
virtual
interactions.
This
includes
clearly
communicating
protocols
place
protect
user
privacy
providing
detailed
information
about
features
build
trust
alleviate
concerns.
Social
highlights
how
affect
toward
adoption
intent.
Specifically,
reveals
further
intent
has
enhancing
customer
relationships
cocreation
different
stakeholders.
recognizes
measures
necessary
technology.
These
reactions
could
include
placing
regulations
standards
deal
economic
effects,
making
sure
ethically,
giving
priority.
Originality/value
paper
body
first
kind
explore
link
experience,
pleasure
metaverse’s
point
view
user’s
intention.
framework
applying
context,
limits.
Advances in business information systems and analytics book series,
Journal Year:
2025,
Volume and Issue:
unknown, P. 259 - 290
Published: Jan. 24, 2025
The
Metaverse
represents
a
growing
field
for
organizations
looking
to
redefine
how
they
engage
with
customers
in
the
digital
age.
Using
this
feature
opens
up
many
opportunities
deep
integration
and
smart
marketing.
One
of
most
important
forms
communication
is
creating
visual
environment
that
allows
consumers
connect
brand
on
their
favorite
level.
Leveraging
technologies
such
as
virtual
reality
(VR)
augmented
(AR),
can
create
experiences
transcend
traditional
boundaries
allow
explore
products,
services,
messaging
inclusive
ways.
These
immersive
not
only
capture
attention,
but
also
foster
emotional
connections
drive
deeper
engagement
loyalty.
Tourism Review,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Feb. 22, 2025
Purpose
This
paper
aims
to
analyse
the
effect
of
vision,
hearing
and
haptics
on
tourism
metaverse
previews
pre-experiences
compares
effects
intention
visit.
Design/methodology/approach
A
sample
172
individuals
answered
an
online
survey
about
their
previous
interaction
with
–
104
had
previews,
68
pre-experiences.
Then,
a
case
study
pre-experience
was
analysed
strengthen
further
understand
quantitative
study.
Findings
While
vision
are
significant
in
only
contribute
obtaining
sense
presence
pre-experiences,
although
potential
hearing.
Tourism
have
stronger
positive
impact
visit
destination
than
previews.
Practical
implications
Practitioners
should
integrate
despite
costs
involved,
because
immersive
has
intentions
However,
dependence
sensorial
stimuli
growth
may
limit
advantages
as
alternative
for
impaired
tourists
reduce
overtourism.
Originality/value
clarifies
different
that
each
sensory
stimulus
presence,
depending
levels
immersiveness,
requiring
congruence.
The
value
is
highlighted
evidence
strengthening
