Journal of Hospitality and Tourism Insights,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Dec. 18, 2024
Purpose
The
purpose
of
this
study
is
to
investigate
the
reasons
(for
and
against)
affecting
owners'
attitudes
intentions
use
digital
marketing
(DM)
strategies
in
tourism
hospitality
(T&H)
small
medium
enterprises
(SMEs),
by
employing
behavioral
reasoning
theory
(BRT).
Design/methodology/approach
A
survey
method
was
used
collect
data
from
306
T&H
(SMEs)
owners
analyze
through
partial
least
square
structural
equation
modelling
(PLS-SEM).
Findings
results
indicate
that
significantly
affect
DM
(SMEs).
“RF”
as
follows:
perceived
ease
(PEU),
usefulness
(PU),
trust
professionals”
“RA”
technological
anxiety,
usage
barriers
(UB),
complexity
(PC)
effect
on
owners’
DM.
Also,
it
indicates
openness
change
value
affects
insignificant
with
attitude.
Practical
implications
findings
emphasize
if
owners/managers,
governments,
policymakers
overcome
discourages
raises
knowledge
about
adoption
DM,
then
intention
can
rise
Originality/value
This
first
owner’s
attitude
utilizing
(BRT),
technology
acceptance
model
(TAM),
innovation
resistance
(IRT).
Management Decision,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Jan. 8, 2025
Purpose
Despite
the
potential
of
artificial
intelligence
(AI)
systems
to
increase
revenue,
reduce
costs
and
enhance
performance,
their
adoption
by
organisations
has
fallen
short
expectations,
leading
unsuccessful
implementations.
This
paper
aims
identify
elucidate
factors
influencing
AI
at
both
organisational
individual
levels.
Developing
a
conceptual
model,
it
contributes
understanding
underlying
individual,
social,
technological,
environmental
guides
future
research
in
this
area.
Design/methodology/approach
The
authors
have
conducted
systematic
literature
review
synthesise
on
determinants
adoption.
In
total,
90
papers
published
field
context
were
reviewed
set
Findings
study
categorised
system
into
organisational,
technological
factors.
Firm-level
found
impact
employee
behaviour
towards
systems.
Further
is
needed
understand
effects
these
perceptions,
emotions
behaviours
new
These
findings
led
proposal
theory-based
model
illustrating
relationships
between
factors,
challenging
assumption
independence
influencers
firm
Originality/value
one
first
current
knowledge
adoption,
serving
as
theoretical
foundation
for
further
emerging
field.
developed
integrates
key
from
levels,
offering
holistic
view
interconnectedness
various
approach
challenges
that
levels
operate
independently.
Through
study,
information
researchers
practitioners
gain
deeper
enhancing
insight
its
impacts.
Journal of Hospitality and Tourism Technology,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Jan. 15, 2025
Purpose
This
study
aims
to
explore
the
dimensional
structure
of
hotel
digital
intelligence
capability
and
develop
a
measurement
scale.
Design/methodology/approach
adopts
qualitative
quantitative
approaches
conduct
an
exploratory
inquiry
into
structural
dimensions
with
help
grounded
theory.
Based
on
this,
several
questionnaires
were
developed
test
scale
verify
its
validity.
Findings
The
results
reveal
that
comprises
four
dimensions:
data
collection
processing
capability,
customer
service
personalization
decision
support
sustainable
development
capability.
consists
factors
13
items,
reliability
validity
tests
demonstrating
ideal
levels.
Originality/value
not
only
provides
new
perspective
understand
but
also
develops
corresponding
scale,
laying
solid
theoretical
basis
for
managers
scientifically
evaluate
this
achieve
competitive
advantage.
Deleted Journal,
Journal Year:
2024,
Volume and Issue:
15(1), P. 59 - 71
Published: July 26, 2024
High
cost
of
building
makes
houses
expensive
for
US
citizens
and
residents.
Thus,
this
study
proposes
the
leveraging
cost-effective
artificial
intelligence
(AI)
smart
technologies
(ST)
rapid
infrastructural
development
in
US.
It
considers
them
as
sustainable
means
tackling
challenges
attainment
affordable
houses.
The
explores
potentials
prominent
AI
capable
reducing
US,
which
would
become
all.
primary
data
are
obtained
from
telephone
interviews
with
10
construction
workers
5
experts
AI,
alongside
observation
introspection.
secondary
drawn
library
internet.
Qualitative
method,
thematic
content
analyses,
systematic
review,
descriptive
interpretive
tools
employed.
results
show
Machine
Learning,
Natural
Language
Processing,
Computer
Vision,
Reinforcement
Robotic
Process
Automation
to
be
technologies,
while
Building
Systems,
Internet
Things,
Renewable
Energy
Smart
Water
Management
Systems
technologies.
concludes
that
identified
not
only
cost-effective,
but
also
transformative
innovation-driven
can
leveraged
increase
efficiency,
productivity,
quality
delivery
satisfactory
services.
recommends
government
organizations
cost-effectiveness
towards
attaining
USA.
Deleted Journal,
Journal Year:
2024,
Volume and Issue:
15(1), P. 122 - 134
Published: Aug. 13, 2024
The
rising
housing
issues
occasioned
by
high
costs
in
the
United
States
(US)
are
traceable
to
of
building
materials
and
construction.
This
study
proposes
combined
leveraging
AI
Robotic
Process
Automation
(RPA)
for
prefabricated
modular
construction
as
a
strategic
means
reducing
increasing
efficiency
It
argues
that
doing
so
would
pave
way
affordability
US.
Deploying
descriptive
survey
qualitative
method
alongside
applicable
interpretive
techniques,
demonstrates
course
its
analysis
RPA
viable
housing,
efficiency.
submits
amidst
established
constraints
ideal
extent
activities,
yields
huge
positive
results
among
which
reduced
increased
Government
organizations
charged
play
enabling
roles
adoption
sustainability
including
construction,
achieve
increase
Aslib Journal of Information Management,
Journal Year:
2025,
Volume and Issue:
unknown
Published: March 24, 2025
Purpose
Central
bank
digital
currencies
(CBDCs)
play
a
critical
role
in
driving
national
transformation.
While
China’s
CBDC,
the
electronic
Chinese
yuan
(e-CNY),
has
been
launched
several
pilot
cities,
reports
indicate
low
user
stickiness.
To
address
this
issue,
we
applied
behavioral
reasoning
theory
(BRT)
to
develop
model
and
hypotheses.
This
explores
how
personal
values
(such
as
openness
change),
reasons
for
adoption
(RFs:
relative
advantage,
compatibility
perceived
security)
against
(RAs:
usage
barriers,
inertia
lack
of
scenarios)
influence
attitudes
their
stickiness
e-CNY.
Design/methodology/approach
A
mixed-methods
approach
was
employed,
starting
with
qualitative
research
through
semistructured
interviews
identify
key
(RFs)
(RAs)
e-CNY
adoption.
followed
by
quantitative
survey
601
respondents,
data
analyzed
via
partial
least
squares
test
proposed
Findings
Our
findings
that
change
increases
RFs
reduces
RAs.
positively
toward
e-CNY,
whereas
RAs
negatively
impact
these
attitudes.
Both
directly
stickiness,
they
also
it
indirectly
Additionally,
partially
mediate
relationship
between
both
Originality/value
study
provides
deeper
understanding
emphasizing
(openness
change)
adoption-related
factors
shaping
The
provide
practical
insights
government
businesses
collaborate
enhancing
users’
Journal of Global Information Management,
Journal Year:
2025,
Volume and Issue:
33(1), P. 1 - 27
Published: April 3, 2025
This
review
examines
the
emerging
field
of
service
robot
adoption
in
hospitality.
It
provides
a
comprehensive
overview
their
evolution,
classification,
and
conceptualization.
The
offers
theoretically
grounded
analysis
customer
intentions,
identifying
evaluating
salient
models
frameworks.
Through
research
synthesis,
it
pinpoints
key
gaps
hindering
holistic
understanding
acceptance,
particularly
hotels.
highlights
limitations
traditional
acceptance
like
TAM,
advocating
exploration
alternatives
for
unified
understanding.
underscores
need
robust
methodologies
to
capture
real-world
interactions,
as
well
meta-analyses
establish
consensus.
also
identifies
critical
related
anthropomorphism,
segmentation,
resistance,
emphasizing
importance
contextual
factors.
By
addressing
these
theoretical
methodological
limitations,
valuable
insights
guide
future
on
enhancing
integration
Tourism Review,
Journal Year:
2025,
Volume and Issue:
unknown
Published: April 16, 2025
Purpose
This
study
aims
to
examine
the
challenges
(barriers)
and
opportunities
(drivers)
of
adopting
artificial
intelligence
in
hospitality
industry
by
exploring
how
individuals
at
different
hierarchical
levels
within
hotels
perceive
benefits
obstacles
associated
with
adoption.
Design/methodology/approach
adopts
a
consensus
mapping
approach
analyze
insights
gathered
from
interviews
55
information-rich
participants,
representing
diverse
roles
hotel
industry.
Participants
are
categorized
into
three
distinct
groups:
top
managers,
first-line
managers
nonmanagerial
employees.
Findings
By
using
approach,
this
ascertains
individual
perceptions
regarding
barriers
drivers
influencing
adoption
sector.
Study
findings
underscore
intelligencés
potential
increase
operational
efficiency
enhance
customer
experiences.
Notably,
prioritize
pursuit
competitive
advantage,
whereas
employees
emphasize
significance
cost-saving
benefits.
Despite
these
benefits,
noteworthy
hesitance
is
observed
across
various
positions,
largely
attributable
factors
such
as
lack
awareness
understanding,
well
resistance
change.
Originality/value
The
originality
twofold.
First,
it
offers
basis
for
tailored
communication
strategies
aimed
strengthening
acceptance
groups.
Second,
diverging
prevailing
customer-centric
perspectives,
uniquely
focuses
on
employees’
perceptions,
thereby
providing
new
unexplored
multifaceted
dynamics
organizational
contexts.