Exploring the Dark Side of AI and Its Influence on Consumer Emotion

Journal of Consumer Behaviour, Journal Year: 2024, Volume and Issue: unknown

Published: Nov. 14, 2024

ABSTRACT Despite the pervasiveness of Artificial intelligence (AI) and its widespread adoption in marketplace, impact on consumer emotions has remained understudied. To fill gap, our study examines AI service industry by identifying mitigating dark sides. We identified 12 side categories using a systematic literature review probed modified total interpretive structural modelling (TISM) approach MICMAC analysis. Therefore, we follow an exploratory qualitative based in‐depth personal interviews with users short‐term technology‐based platform Airbnb hospitality sector. The findings reveal six significant issues impacting perception responses toward AI‐enabled services, that is, authenticity, affective challenges, deployment problems, ethical dilemmas, discrimination service, barriers. Our advances ongoing debate around human entrapment. present investigation contributes to structured framework for understanding strategies reduce those effects. have practical implications industry, enabling it prepare human‐centric designing applying AI, concerns privacy issues, cultural expectations consumer. Finally, lay out agenda exciting AI‐dark side‐related future research.

Language: Английский

Risk Assessment of Intellectual Captial of the University by Ranking Methods

Advances in e-business research series, Journal Year: 2024, Volume and Issue: unknown, P. 279 - 300

Published: Oct. 30, 2024

Risk management is one of the main areas theory managing complex social and economic systems, need for development which due to complexity structure enterprises as risk objects high level uncertainty in external socio-economic internal environment enterprises. Thanks rapid software hardware, today it possible use all potential capabilities digital technologies assessment. Also, computer technology allows you quickly process this information, keep a secure form. There are different decision-making processes conditions (mainly incomplete or inaccurate information). Some approaches do not allow well-developed device simulating dangerous situations, affects conclusions algorithmic software-information reduces validity decisions on industrial The article describes assessment procedure allocating risks individual groups.

Language: Английский

Influential Social Media Marketing by Integrating the Strategic Implementation

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 411 - 430

Published: Nov. 22, 2024

This study explains the strategic application of influencer marketing in business to (B2B) context and reveals challenges that B2B organisations face marketing. It does this by drawing on theories related employee advocacy, customer reference marketing, organisational endorsement. A total twenty-two senior management experts from various industries were interviewed in-depth researchers. An examination these stories business-to-business marketers promote term “influential marketing,” setting it apart more common “influencer marketing” used targeting consumers directly. Credibility, knowledge, professionalism, sharing industry secrets are at heart persuasive

Language: Английский