Applying the “Halal” and “Tayyib” Norms in Marketing DOI

Mohammad Mominul Islam

IGI Global eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 229 - 262

Published: April 25, 2025

“Halal” (ÍáÇá) and “Tayyib” (ØíÈ) are two Islamic terms mentioned in the Noble Quran. Halal refers to what is permissible, allowed, legal, while Tayyib signifies good, pure, wholesome. closely linked with fundamental principles of Islam, whereas emphasizes ensuring that something The distinction between marketing intentional, not random. This chapter expands on norms Tayyib, guided by a qualitative approach. Applying involves engaging marketing, where establishes foundation, outlines process. can foster various halal disciplines, including supply chain, tourism, finance banking, research methodology, more. Consequently, mix leverage all catering different market segments involving Muslim non-Muslim marketers within industry.

Language: Английский

Applying the “Halal” and “Tayyib” Norms in Marketing DOI

Mohammad Mominul Islam

IGI Global eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 229 - 262

Published: April 25, 2025

“Halal” (ÍáÇá) and “Tayyib” (ØíÈ) are two Islamic terms mentioned in the Noble Quran. Halal refers to what is permissible, allowed, legal, while Tayyib signifies good, pure, wholesome. closely linked with fundamental principles of Islam, whereas emphasizes ensuring that something The distinction between marketing intentional, not random. This chapter expands on norms Tayyib, guided by a qualitative approach. Applying involves engaging marketing, where establishes foundation, outlines process. can foster various halal disciplines, including supply chain, tourism, finance banking, research methodology, more. Consequently, mix leverage all catering different market segments involving Muslim non-Muslim marketers within industry.

Language: Английский

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