Do you believe in the metaverse NFTs? Understanding the value proposition of NFTs in the metaverse
Technological Forecasting and Social Change,
Journal Year:
2024,
Volume and Issue:
210, P. 123880 - 123880
Published: Nov. 16, 2024
Language: Английский
Avatars' Phygital Social Presence in the Metaverse: An Engaged Theory Perspective
Psychology and Marketing,
Journal Year:
2025,
Volume and Issue:
unknown
Published: Feb. 9, 2025
ABSTRACT
While
prior
authors
have
explored
the
notions
of
human
and/or
automated
social
presence,
these
concepts
been
predominantly
assessed
either
individually
or
as
mutually
exclusive
theoretical
entities.
However,
we
draw
on
engaged
theory
to
develop
hybrid
concept
phygital
presence
that
comprises
aspects
both
and
metaverse
avatars.
We
define
degree
which
a
avatar
instils
feeling
in
other
users
they
are
company
entity,
elicited
by
avatar's
(a)
(i.e.,
actions
taken
its
user,
line
with
theory's
“ways
acting”),
(b)
embodiment
appearance,
look,
design,
character
emit,
being”).
next
propose
conceptual
framework
set
propositions,
suggest
avatars'
primarily
impacts
users'
positive
negative
behavioral
engagement
metaverse,
chiefly
influences
cognitive
emotional
engagement.
Moreover,
an
ways
relating
,
also
informed
theory,
impact
Language: Английский
가상 인플루언서의 혼합현실 콘텐츠 특성이 콘텐츠 태도에 미치는 영향
여진 이,
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Yuri Lee,
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So-Yun Kim
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et al.
Journal of the Korean Society of Clothing and Textiles,
Journal Year:
2025,
Volume and Issue:
49(1), P. 156 - 173
Published: Feb. 28, 2025
Real vs. Perceived Use
Journal of Global Information Management,
Journal Year:
2025,
Volume and Issue:
33(1), P. 1 - 24
Published: April 3, 2025
This
study
examines
the
elements
of
matchmaking
intention,
highlighting
a
significant
gap
in
behaviors
within
Metaverse
platforms.
The
explores
socio-psychological
and
behavioral
factors
impacting
intention
this
digital
landscape.
We
developed
conceptual
model
integrating
social
presence
theory
status
quo
bias
with
technology
acceptance
(TAM).
Using
survey
data
from
512
participants
across
various
regions
India,
we
tested
proposed
relationships
through
structural
equation
modeling.
results
indicate
that
intimacy,
interactivity,
connectedness,
responsiveness
contribute
to
increased
agreeableness
regarding
on
Furthermore,
real,
non-perceived
usage
significantly
moderates
relationship
between
intention.
Our
findings
provide
valuable
insights
for
creating
effective
marketing
strategies
enhance
user
intentions
Metaverse.
can
be
used
launch
any
new
service
Language: Английский
Implementing enterprise metaverse as a means of enhancing growth hacking performance: Will adopting the metaverse be a success in organizations?
Journal of Business Research,
Journal Year:
2024,
Volume and Issue:
188, P. 115079 - 115079
Published: Nov. 23, 2024
Language: Английский
Unveiling customer intentions: exploring factors driving engagement with hospitality virtual influencers
Journal of Hospitality Marketing & Management,
Journal Year:
2024,
Volume and Issue:
unknown, P. 1 - 30
Published: Nov. 18, 2024
In
the
dynamic
realm
of
influencer
marketing,
hospitality
virtual
influencers
(HVIs)
are
emerging
as
a
prominent
player.
Grounded
in
Stimulus-Organism-Response
(SOR)
model,
this
study
explores
factors
influencing
users'
intention
to
adhere
HVIs
recommendations.
Data
were
collected
from
cohort
290
participants
through
an
online
crowdsourcing
platform.
SmartPLS
used
run
SEM,
mediation
and
moderation
analysis.
Results
indicate
that
follow
recommendations
is
positively
affected
by
interest
fit,
perceived
credibility,
flow
experience.
Mimetic
desire
mediates
relationship
between
homophily,
experience,
Moreover,
charisma
significantly
moderates
anthropomorphism,
mimetic
desire.
Furthermore,
parasocial
relationships
moderate
association
anthropomorphism
The
provides
practical
insights
valuable
for
brands
leverage
their
marketing
strategies,
ultimately
enhancing
overall
user
engagement.
Language: Английский
Metaverse meetings: fantasy or sustainable future of work?
International Journal of Manpower,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Nov. 21, 2024
Purpose
This
study
examines
the
effect
of
crucial
factors
(benefits
and
sacrifices)
influencing
employees'
perceived
values
(hedonic
utilitarian)
towards
metaverse
meeting
platforms.
Further,
investigates
impact
utilitarian
values)
on
behavioral
intention
to
use
The
also
how
platforms
influences
organizational
SDG
achievement.
Finally,
authors
analyzed
moderating
employee
creativity.
Design/methodology/approach
Data
were
collected
from
228
participants
through
structured
questionnaires,
hypotheses
examined
using
structural
equation
modeling
approach.
Findings
Social
presence
technostress
are
significantly
associated
with
hedonic
value.
social
presence,
exhaustion
Similarly,
value
is
Originality/value
enriches
existing
literature
pertaining
metaverse,
strategic
human
resources,
sustainability,
creativity
technology
adoption.
research
value-based
adoption
(VAM)
stimulus-organism-response
(SOR)
theories.
Language: Английский