An Investigation into the Formation of Tourists’ Pro-Environmental Behavior in Geotourism: Balancing Tourism and Ecosystem Preservation DOI Open Access

Xinjie Zheng,

Ya-Wen Lin, Xin Cheng

et al.

Sustainability, Journal Year: 2025, Volume and Issue: 17(4), P. 1422 - 1422

Published: Feb. 9, 2025

Tourists’ pro-environmental behavior (TPEB) is crucial in promoting the sustainable development of tourism worldwide. It has received increased attention from scholars different fields tourism, but relevant research on normative activation and formation process TPEB geotourism lacking. Given complexity behavioral causes norm activation, this study grounded multiple theories, including model (NAM), reasoning theory (BRT), theory, to illustrate geotourism. The Zhangye National Geopark, which located Gansu Province, China, was chosen as case for study. In total, 502 valid survey responses were utilized data analysis using partial least squares structural equation modeling (PLS-SEM) fuzzy set qualitative comparative (fsQCA). PLS-SEM results showed that tourist intention behaviors linearly affected by moral norms, attitude, social perceived control, are key components NAM BRT. fsQCA identified six causal recipes influence behaviors, confirming principle theory. Among these, environmental awareness, anticipated emotion pride, norms considered core variables. These findings provide significant management guidance strategies protection geoparks

Language: Английский

An Investigation into the Formation of Tourists’ Pro-Environmental Behavior in Geotourism: Balancing Tourism and Ecosystem Preservation DOI Open Access

Xinjie Zheng,

Ya-Wen Lin, Xin Cheng

et al.

Sustainability, Journal Year: 2025, Volume and Issue: 17(4), P. 1422 - 1422

Published: Feb. 9, 2025

Tourists’ pro-environmental behavior (TPEB) is crucial in promoting the sustainable development of tourism worldwide. It has received increased attention from scholars different fields tourism, but relevant research on normative activation and formation process TPEB geotourism lacking. Given complexity behavioral causes norm activation, this study grounded multiple theories, including model (NAM), reasoning theory (BRT), theory, to illustrate geotourism. The Zhangye National Geopark, which located Gansu Province, China, was chosen as case for study. In total, 502 valid survey responses were utilized data analysis using partial least squares structural equation modeling (PLS-SEM) fuzzy set qualitative comparative (fsQCA). PLS-SEM results showed that tourist intention behaviors linearly affected by moral norms, attitude, social perceived control, are key components NAM BRT. fsQCA identified six causal recipes influence behaviors, confirming principle theory. Among these, environmental awareness, anticipated emotion pride, norms considered core variables. These findings provide significant management guidance strategies protection geoparks

Language: Английский

Citations

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