Consumer insights on cultural appropriation in fashion: a Douyin analysis DOI
Puneett Bhatnagr

Asia Pacific Journal of Marketing and Logistics, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 31, 2024

Purpose This study investigates consumer perspectives on cultural appropriation in the fashion industry by analysing user-generated content Douyin. Design/methodology/approach Using text-mining techniques, including topic modeling and sentiment analysis, 6,584 comments related to Dior midi-length skirt controversy were analyzed identify key themes sentiments. Findings The reveals that elicits polarized responses. Positive themes, such as appreciation, innovation global exposure, highlight approval of respectful creative integration elements. Negative theft, historical inaccuracy commercial exploitation, underscore concerns about commodification misuse symbols. Practical implications Fashion brands should prioritize sensitivity collaborating with communities, ensuring accuracy promoting ethical engagement Proactively addressing these issues through real-time feedback can help mitigate backlash, foster trust enhance brand equity. Originality/value advances discourse leveraging provide actionable insights for practices industry.

Language: Английский

Unraveling the dynamics of digital financial services adoption and digital divide: A systematic literature review and future research agenda DOI
S Tarique Hussain, Sameer Gupta, Sunil Bhardwaj

et al.

Journal of Global Information Technology Management, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 34

Published: April 1, 2025

Language: Английский

Citations

0

Understanding critical service factors in neobanks: crafting strategies through text mining DOI
Puneett Bhatnagr, Anupama Rajesh, Richa Misra

et al.

Journal of Modelling in Management, Journal Year: 2024, Volume and Issue: unknown

Published: Oct. 7, 2024

Purpose This study aims to analyse and understand customer sentiments perceptions from neobanking mobile applications by using advanced machine learning text mining techniques. Design/methodology/approach explores a substantial large data set of 330,399 user reviews available in the form unstructured textual applications. is aimed extract meaningful patterns, topics, themes data. Findings The results show that success depends on experience, security features, personalised services technological innovation. Research limitations/implications limited resources public domain, hence may not present entire range experiences. Further studies should incorporate wider sources investigate impact regional disparities preferences. Practical implications provides actionable ideas for service providers, enabling them improve quality application experience integrating input latest trends. These can offer important inputs process interaction design, implementation new features support services. Originality/value uses approaches applications, which further contribute growing literature digital banking FinTech. offers unique view consumer behaviour preferences realm banking, will add concerning

Language: Английский

Citations

1

The adoption of fast payment systems (FPS) in Latin America: the role of financial literacy and cash-related beliefs DOI
Carlos Giraldo,

Iader Giraldo-Salazar,

Nathalie Peña-García

et al.

International Journal of Bank Marketing, Journal Year: 2024, Volume and Issue: unknown

Published: Nov. 5, 2024

Purpose In this paper, we ask: how do individual factors affect individuals’ intentions of adopting fast payment systems (FPS)? We examine the role financial literacy and beliefs about cash as individual-related variables that complement technology acceptance model (TAM) in explaining intention to adopt innovations. Design/methodology/approach surveyed consumers 11 Latin American countries measure relevant variables. By applying structural equation modeling, extended TAM. demonstrated contribute developing a fine-grained understanding what stimulates adoption innovations like FPS. Findings Our results support claim individuals with higher levels exhibit FPS through mediation cash, perceived usefulness, ease use attitude. Practical implications To improve FPS’s probability, designers must add highly usable platforms. However, it could be more important increase usefulness system competes directly traditional methods such cash. If strong positive their attitudes will decrease. addition, policymakers may modify by identifying intervening determinants (e.g. literacy). Originality/value Besides technology-related factors, demonstrate alternative technologies cash) influence

Language: Английский

Citations

0

Consumer insights on cultural appropriation in fashion: a Douyin analysis DOI
Puneett Bhatnagr

Asia Pacific Journal of Marketing and Logistics, Journal Year: 2024, Volume and Issue: unknown

Published: Dec. 31, 2024

Purpose This study investigates consumer perspectives on cultural appropriation in the fashion industry by analysing user-generated content Douyin. Design/methodology/approach Using text-mining techniques, including topic modeling and sentiment analysis, 6,584 comments related to Dior midi-length skirt controversy were analyzed identify key themes sentiments. Findings The reveals that elicits polarized responses. Positive themes, such as appreciation, innovation global exposure, highlight approval of respectful creative integration elements. Negative theft, historical inaccuracy commercial exploitation, underscore concerns about commodification misuse symbols. Practical implications Fashion brands should prioritize sensitivity collaborating with communities, ensuring accuracy promoting ethical engagement Proactively addressing these issues through real-time feedback can help mitigate backlash, foster trust enhance brand equity. Originality/value advances discourse leveraging provide actionable insights for practices industry.

Language: Английский

Citations

0