Social Media Information Sharing: Is It a Catalyst for Green Consumption among Gen X and Gen Y Cohorts?

Sustainability, Journal Year: 2024, Volume and Issue: 16(14), P. 6011 - 6011

Published: July 14, 2024

This study aims to identify the influence of Generation X and Y on green buying behavior in Indian context. Based social cognitive theory generational cohort theory, authors test impact Perceived Environmental Responsibility Social Media Information Sharing relationship between cohorts their behavior. uses Quan-Qual approach triangulate results. A structured questionnaire was used collect data from 427 respondents, hypotheses were tested with covariance-based structural equation modeling using AMOS software (AMOS 26 software). To probe further into findings, in-depth interviews conducted 60 respondents Gen groups, analyzed NVIVO software. The findings reveal that seems engage more compared cohort. Also, mediates for moderates it Y. Moreover, qualitative inquiry confirms both does not significantly

Language: Английский

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Unveiling the consequences of perceived greenwash among youth: a focus on the moderating role of environmental knowledge

Society and Business Review, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 4, 2025

Purpose When a company practices greenwashing, it breaks consumers’ trust by purposefully misleading them about its environmental or the benefits of products/services. This study aims to contribute literature testing effect perceived greenwash on green purchase intention through trust, value and skepticism. Furthermore, introduces knowledge as moderator in relationship between three attitudinal factors integrating theory cognitive dissonance information asymmetry foundational framework. Design/methodology/approach The descriptive hypo-deductive research design was adopted test proposed model. performed survey with structured questionnaire. A sample 432 responses collected from youth living India using purposive sampling method. validity reliability model were tested structural equation modeling, moderation mediation effects examined process macro. Findings results support role intention. significant factors, except value. Practical implications offers valuable insights into moderating influence shaping attitudes toward intentions. highlights buying an obscure risk, impacted such value, skepticism and, ultimately, greenwash. framework carries for comprehending underlying drivers intentions, advocating strategic emphasis truthful, transparent verifiable communication companies. Originality/value contributes existing base delving examining mediating influencing which less emphasized prior literature, especially within context India. provides empirical insights, establishes theoretical consensus unveils novel perspectives reconsidering intricate dynamics among knowledge, diverse dimensions realm sustainable products.

Language: Английский

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Role of green awareness and green behaviour in fostering sustainable consumption in India

Journal of Science and Technology Policy Management, Journal Year: 2024, Volume and Issue: unknown

Published: April 13, 2024

Purpose This study aims to determine the solutions address Indian attitude-behaviour inconsistency in green purchasing context and provide possible combinations of antecedents that aid marketers designing promotional advertising strategies. Design/methodology/approach A non-probability criterion-based sampling technique was used collecting data across Hyderabad city Telangana region through online survey technique. The respondents were customers who attracted towards eco-friendly products. total 129 responses received. SPSS v26 software conduct descriptive analysis, two-step analysis approach measurement structural model conducted SmartPLS. Findings Results indicate interpersonal influence has a greater direct on purchase behaviour (GPB); altruism’s intention (GPI) GPB is environmental attitude (EA) awareness (GA). EA significant GA (GB). GB individually act as potential mediators between consumption (GCB) variables. Perceived knowledge (PEK) does not directly or indirectly. Altruism still ranks at fifth position among six antecedents, indicating reciprocal determinism an altruistic region. Social implications results this may be by government agencies policymakers launch campaigns aimed educating public encouraging buying practices broader societal segments. These kinds programmes could lessen harm inconsiderate habits do environment society, increase like planting trees, recycling, also consumer’s PEK. Originality/value To best authors’ knowledge, present first apply deterministic theory along with planned predict GCB gap. Moreover, investigate together indirect altruism, perceived behaviour. Given growing trend consumers adopting mind-set, novel empirically discuss behavioural personal factors will give research much-needed boost it needs.

Language: Английский

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Do Environmental-Related Factors Stimulate Consumers' Green Cosmetic Purchase Intention?

International Journal of Sustainable Development and Planning, Journal Year: 2024, Volume and Issue: 19(7), P. 2605 - 2614

Published: July 30, 2024

Purchasing green products has become one of the initiatives in addressing environmental issues, and more consumers have shifted toward products.This study investigated role environmental-related factors on consumers' attitudes purchase intention for cosmetic products.A novel research framework been developed by adopting stimulus-organism-response including four constructs as stimuli.The results from 204 valid responses showed that concern self-identity significantly influenced attitude intention.However, perceived value only affects attitudes, responsibility influences intentions.The study's result further found concern, self-identity, indirectly affect through attitude.The findings offer several important theoretical practical implications, which discussed.

Language: Английский

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Consumer protection and sustainable development: key green research areas

Ekonomia i Prawo, Journal Year: 2024, Volume and Issue: 23(2)

Published: March 15, 2024

Motivation: Consumers are an important link in the socio-economic system. In literature, there is a noticeable increase interest on part of researchers shaping consumer attitudes and behaviour various markets, including issue pro-environmental behaviour. context contemporary transformations challenges sustainable development, importance solutions aimed at providing consumers with adequate protection against variety unfair market practices misleading green products services growing. The motivation for undertaking this research was need to highlight complexity issues around and, same time, address them from sustainability perspective. This can be step discussing setting further directions area. Aim: aim article identify key areas undertaken while addressing development implementation objective consisted literature review subject listed Scopus database Web Science database. methods adopted were Structured Literature Review original Q1-Q4 queries Classic Review. Results: economic reality, it observed that increasing number actors offering labelled green. They support transformation current economy toward economy. However, analyses show increasingly confronted phenomenon greenwashing. requires creation new protect such practices. results considerations interdisciplinary character field

Language: Английский

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Bridging the knowledge-intention gap in sustainable consumption: an extended model

Journal of Modelling in Management, Journal Year: 2024, Volume and Issue: unknown

Published: Sept. 20, 2024

Purpose The aim of this paper was to delve into the underlying mechanism relationship between environmental knowledge and green purchase intentions, using an extended model based on knowledge-attitude-behaviour (KAB) theory. Design/methodology/approach parallel serial mediation effects concern, perceived value attitude were examined PROCESS macro (Models 4 6). Data collected from 395 youth in three different cities India a purposive sampling method. Findings study’s findings revealed that act as sequential mediators intentions. However, direct impact intentions deemed insignificant. In essence, knowledge, along with concern value, significantly contributes formation attitudes conducive Originality/value present study theoretically behaviour research by proposing testing KAB theory mediations Indian context. explores detail.

Language: Английский

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Exploring the Impact of the Green Marketing Mix on Environmental Attitudes and Purchase Intentions: Moderating Role of Environmental Knowledge in China’s Emerging Markets

Sustainability, Journal Year: 2024, Volume and Issue: 16(24), P. 10934 - 10934

Published: Dec. 13, 2024

This study examines how the green marketing mix—comprising product, price, place, and promotion—affects consumers’ environmental attitudes purchase intentions, incorporating knowledge as a moderating factor, focusing on sample of 334 environmentally conscious consumers from second- third-tier cities in China. Structural equation modeling (SEM) was used to analyze data collected through SPSS 24 AMOS 26. The results indicate that promotion, place significantly influenced attitude, while products did not show significant effect. Both promotions positively affected intention, whereas price had no notable impact. Environmental attitude strongly emphasizing its critical role shaping consumer behavior. Interestingly, higher levels weakened link between potentially due increased skepticism toward claims onset “green fatigue”. By analyzing China’s cities, this provides valuable insights into unique dynamics behavior emerging markets, offering strategic guidance for companies develop more effective responsible approaches. It offers policymakers promote sustainable, eco-conscious society.

Language: Английский

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Üniversite Öğrencilerinin Yeşil Ürünleri Satın Almaya Yönelik Tutumlarının Çevre Bilgileri, Tüketim Değerleri ve Reklama Duyarlılıkları Kapsamında Araştırılması

Bingöl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Journal Year: 2024, Volume and Issue: unknown

Published: Nov. 25, 2024

Bu çalışma çevre bilgisi kapsamında yeşil tüketim değerleri ile reklama duyarlılığın ürünleri satın almaya yönelik tutum üzerindeki etkilerini incelemeyi amaçlamaktadır. Ürün seçimine giden süreçte bilginin rolü doğrultusunda bilgisinin etkisi araştırılmıştır. Bireyin değerlerinin iletişim sürecine ve ürünlere olan bakış açısına etkisini belirlemek için ise duyarlılık incelenmiştir. İletişim stratejilerinin pazarlama sürecindeki rolünü ele almak belirlenmeye çalışılmıştır. Verilerin analizinde SPSS 20 istatistik programı kullanılmış regresyon analizi yapılmıştır. 375 öğrencinin yer aldığı çalışmanın sonuçlarına göre üzerinde olumlu yönde etkilidir. Bunun yanı sıra dostu olduğu da görülmüştür. Son olarak tespit edilmiştir.

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