Acceptance of ChatGPT as an auxiliary tool enhancing travel experience DOI
Amir Batouei, Davoud Nikbin, Behzad Foroughi

et al.

Journal of Hospitality and Tourism Insights, Journal Year: 2025, Volume and Issue: unknown

Published: April 16, 2025

Purpose This study explores the acceptance of ChatGPT as an auxiliary tool for enhancing travel experiences by extending technology model (TAM). It incorporates perceived convenience, information quality, personal innovativeness and compatibility to understand factors driving adoption in tourism. The research addresses a gap AI literature provides insights into users’ perceptions AI-driven technologies streamlining planning offering personalized, real-time assistance. Design/methodology/approach follows quantitative approach, collecting data through online survey on Prolific platform. A total 441 responses were analyzed using structural equation modeling (SEM) assess relationships between variables moderating role compatibility. Findings findings confirm that attitude significantly influences behavioral intention, with enjoyment convenience shaping user attitudes toward ChatGPT. Perceived ease use impacts both usefulness but does not affect enjoyment. Information quality is key usefulness, while has mixed effects. Compatibility did moderate constructs, suggesting tool’s features may outweigh concerns adoption. Originality/value extends TAM hedonic contextual challenges assumptions about innovativeness, novelty like diminishes it becomes mainstream. offer fresh perspectives how meets needs.

Language: Английский

ChatGPT for travel-related services: a pleasure–arousal–dominance perspective DOI
Han Xu, Xi Li, Jon C. Lovett

et al.

Tourism Review, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 22, 2025

Purpose This study uses the pleasure–arousal–dominance (PAD) theory to explore how users’ emotional engagement with ChatGPT drives their continued adoption of and word-of-mouth (WOM) behaviour in context travel-related service. Design/methodology/approach obtained reliable data from 428 Chinese respondents who used for purposes. Structural equation modelling was test a series hypotheses based on PAD framework. Findings identifies three key features human–artificial intelligence (AI) interaction, namely, service ubiquity, entertainment anthropomorphism, which significantly influence responses, including pleasure, arousal dominance. Dominance pleasure are found enhance experiences, driving positive WOM recommendations ChatGPT, whereas influences but does not affect adoption. The results also confirm that perceived interacting has strongest effect. These findings advance theoretical understanding by clarifying mechanisms underlying human–AI interactions tourism context. Originality/value examines emerging trend tourists’ continuous services. highlight different emotions interaction long-term use AI-powered tool

Language: Английский

Citations

1
ChatGPT usage intention for tourism and hospitality customers DOI
Mohamed Abou‐Shouk, Ayman Abdelhakim, Sayed Darwish Elgarhy

et al.

Tourism Recreation Research, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 18

Published: March 6, 2025

Language: Английский

Citations

0
Acceptance of ChatGPT as an auxiliary tool enhancing travel experience DOI
Amir Batouei, Davoud Nikbin, Behzad Foroughi

et al.

Journal of Hospitality and Tourism Insights, Journal Year: 2025, Volume and Issue: unknown

Published: April 16, 2025

Purpose This study explores the acceptance of ChatGPT as an auxiliary tool for enhancing travel experiences by extending technology model (TAM). It incorporates perceived convenience, information quality, personal innovativeness and compatibility to understand factors driving adoption in tourism. The research addresses a gap AI literature provides insights into users’ perceptions AI-driven technologies streamlining planning offering personalized, real-time assistance. Design/methodology/approach follows quantitative approach, collecting data through online survey on Prolific platform. A total 441 responses were analyzed using structural equation modeling (SEM) assess relationships between variables moderating role compatibility. Findings findings confirm that attitude significantly influences behavioral intention, with enjoyment convenience shaping user attitudes toward ChatGPT. Perceived ease use impacts both usefulness but does not affect enjoyment. Information quality is key usefulness, while has mixed effects. Compatibility did moderate constructs, suggesting tool’s features may outweigh concerns adoption. Originality/value extends TAM hedonic contextual challenges assumptions about innovativeness, novelty like diminishes it becomes mainstream. offer fresh perspectives how meets needs.

Language: Английский

Citations

0