Why Do We Listen to Audiobooks? The Role of Narrator Performance, BGM, Telepresence, and Emotional Connectedness

SAGE Open, Journal Year: 2024, Volume and Issue: 14(2)

Published: April 1, 2024

Audiobooks have gained significant popularity in China and other regions worldwide. While scholars practitioners extensively researched strategies to develop the audiobook market, limited attention has been given factors influencing audiences’ attitude toward audiobooks, which is a gap this study aimed explore. Survey data was collected from total of 537 consumers analyzed using partial least squares structural equation modeling. The results indicate that experiencing telepresence emotional connectedness while listening audiobooks positively contributes affective outcomes, fostering their favorable attitude. findings also reveal narrator performance, background music, narrative style an can potentially enhance connectedness. These provide both theoretical insights practical suggestions for publishers industry players.

Language: Английский

Understanding Chinese tourists’ changing shopping experience in Macao: pre and in COVID-19 via user generated content

Tourism Critiques Practice and Theory, Journal Year: 2024, Volume and Issue: 5(1), P. 102 - 119

Published: March 26, 2024

This paper aims to understand Chinese tourists’ changing shopping experience in Macao. In scrutinizing reviews posted the pre-COVID and during COVID eras, study has identified patterns experiences, including increased leisure components while shopping, decreased luxury pursuits an improved overall because of prices accommodation a less crowded retail environment. An emergent opportunity provide “retail-tainment” is discussed.

Language: Английский