Harnessing Marketing Intelligence and AI to Understand Consumer Behavior in the Education Sector in Smart Cities DOI
Amit Pandey,

Vijit Chaturvedi,

Jaya Yadav

et al.

Advances in computational intelligence and robotics book series, Journal Year: 2025, Volume and Issue: unknown, P. 25 - 48

Published: Feb. 27, 2025

New-age marketing intelligence and AI are shaping the way education sector harnesses consumer understanding in smart cities where digital infrastructure technology integration is at its boom. AI-driven systems like predictive analytics machine learning algorithms allow institutions to analyze large datasets, uncover correlations, predict trends. For example, this data could help identify essential segments such as students, parents, educators, allowing them target with tailored strategies. These kinds of city using IoT devices real-time deliver adaptive according various urban demands. can empower decision-making process greater accuracy relevance campaigns. Challenges ethical use, privacy concerns, equitable access will have be addressed. Leveraging marketing/sales include more audiences, drive creativity innovation into generation that complement sustainability developments cities.

Language: Английский

Harnessing Marketing Intelligence and AI to Understand Consumer Behavior in the Education Sector in Smart Cities DOI
Amit Pandey,

Vijit Chaturvedi,

Jaya Yadav

et al.

Advances in computational intelligence and robotics book series, Journal Year: 2025, Volume and Issue: unknown, P. 25 - 48

Published: Feb. 27, 2025

New-age marketing intelligence and AI are shaping the way education sector harnesses consumer understanding in smart cities where digital infrastructure technology integration is at its boom. AI-driven systems like predictive analytics machine learning algorithms allow institutions to analyze large datasets, uncover correlations, predict trends. For example, this data could help identify essential segments such as students, parents, educators, allowing them target with tailored strategies. These kinds of city using IoT devices real-time deliver adaptive according various urban demands. can empower decision-making process greater accuracy relevance campaigns. Challenges ethical use, privacy concerns, equitable access will have be addressed. Leveraging marketing/sales include more audiences, drive creativity innovation into generation that complement sustainability developments cities.

Language: Английский

Citations

0