Agile Marketing With Ethical Tech, AI, and IoT for Sustainable Customer Engagement DOI
Thangaraja Arumugam, S. Shahul Hameed,

J. S. Syed Mohamed Sadath

et al.

Advances in logistics, operations, and management science book series, Journal Year: 2024, Volume and Issue: unknown, P. 87 - 102

Published: Dec. 31, 2024

Companies trying to stay ahead in the fast-changing digital landscape need agile marketing. This essay examines ethical technology and marketing, focusing on how AI IoT may build client loyalty. Rapid market response, agility, iterative methods are discussed Data ethics, openness, privacy explored implementation. evaluated for their ability transform consumer interactions through real-time data analytics, targeted enhanced customer experiences. The chapter lists organisations that used these technology. Practical applications results shown case studies. finishes with problems opportunities balancing technical advancement ethics. It emphasises customers, trust, sustainability. Marketing age requires flexible strategies ensure long-term engagement, according this analysis.

Language: Английский

Agile Marketing With Ethical Tech, AI, and IoT for Sustainable Customer Engagement DOI
Thangaraja Arumugam, S. Shahul Hameed,

J. S. Syed Mohamed Sadath

et al.

Advances in logistics, operations, and management science book series, Journal Year: 2024, Volume and Issue: unknown, P. 87 - 102

Published: Dec. 31, 2024

Companies trying to stay ahead in the fast-changing digital landscape need agile marketing. This essay examines ethical technology and marketing, focusing on how AI IoT may build client loyalty. Rapid market response, agility, iterative methods are discussed Data ethics, openness, privacy explored implementation. evaluated for their ability transform consumer interactions through real-time data analytics, targeted enhanced customer experiences. The chapter lists organisations that used these technology. Practical applications results shown case studies. finishes with problems opportunities balancing technical advancement ethics. It emphasises customers, trust, sustainability. Marketing age requires flexible strategies ensure long-term engagement, according this analysis.

Language: Английский

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