Case 7: TikTok Tales: Unravelling the Penang State Museum’s Content Strategy for Enhanced Audience Engagement DOI
Jessica Sze Yin Ho, Pei Mey Lau, Padma Pillai

et al.

Published: Jan. 1, 2024

This case study examines the Penang State Museum's strategic use of TikTok, a micro-video sharing platform, to increase audience engagement and effectively promote museum activities. Through two-stage analysis, identifies investigates obstacles faces when creating engaging TikTok content. In addition, it significant impact on visitor engagement, illuminating social media platform's potential for museums connect with younger demographics. aims provide actionable recommendations other seeking leverage as an effective marketing tool. equips cultural heritage institutions strategies thriving in digital age by emphasising importance fresh content, fostering collaborations staff members, maximising cross-promotion across multiple platforms. By adopting these recommendations, can maximise TikTok's enhance experiences, expand their reach, showcase offerings broader more diverse audience. serve quick reference professionals marketers, providing road map navigating challenges opportunities presented dynamic landscape achieving meaningful increasingly world.

Language: Английский

Mental Health Sentiment Analysis on Social Media TikTok with the Naïve Bayes Algorithm DOI
Yuyun Yusnida Lase, Arif Ridho Lubis,

Fauziah Elyza

et al.

2021 4th International Conference of Computer and Informatics Engineering (IC2IE), Journal Year: 2023, Volume and Issue: unknown, P. 186 - 191

Published: Sept. 14, 2023

Mental health disorders can affect a person's emotions and behavior impact their daily activities. The most serious consequence of poor mental is death by suicide. problem in this research about which be analyzed using the field natural language processing with science sentiment analysis on developing TikTok platform. Content contained platform will have comments made fellow users, then these are collected for analysis. This study utilizes classification algorithm, namely naïve Bayes. dataset obtained preprocessed text first, process from TF-IDF used to able see appearance words data. data 6300 results accuracy as measured metric evaluation produces 80.95%. focuses positive negative sentiments. With visualization, that often appear tired, sick, hurt comments. Meanwhile, able, passionate, strong, happy.

Language: Английский

Citations

2
Case 7: TikTok Tales: Unravelling the Penang State Museum’s Content Strategy for Enhanced Audience Engagement DOI
Jessica Sze Yin Ho, Pei Mey Lau, Padma Pillai

et al.

Published: Jan. 1, 2024

This case study examines the Penang State Museum's strategic use of TikTok, a micro-video sharing platform, to increase audience engagement and effectively promote museum activities. Through two-stage analysis, identifies investigates obstacles faces when creating engaging TikTok content. In addition, it significant impact on visitor engagement, illuminating social media platform's potential for museums connect with younger demographics. aims provide actionable recommendations other seeking leverage as an effective marketing tool. equips cultural heritage institutions strategies thriving in digital age by emphasising importance fresh content, fostering collaborations staff members, maximising cross-promotion across multiple platforms. By adopting these recommendations, can maximise TikTok's enhance experiences, expand their reach, showcase offerings broader more diverse audience. serve quick reference professionals marketers, providing road map navigating challenges opportunities presented dynamic landscape achieving meaningful increasingly world.

Language: Английский

Citations

0