British Food Journal,
Journal Year:
2022,
Volume and Issue:
124(13), P. 599 - 618
Published: Sept. 2, 2022
Purpose
With
the
crescent
globalisation
together
with
economic
and
food
crisis,
consumers
are
increasingly
confronted
products
from
different
origins
appeals
to
consume
“national”.
If
many
can
be
related
a
specific
region
or
country,
sold
as
commodities
Portuguese
origin
indication.
One
factor
influencing
purchase
behaviour
of
domestic
is
consumer
ethnocentrism
(CE)
characteristic.
The
aim
this
paper
study
consumers'
intention
towards
“produce
in
Portugal”
fruits
vegetables
applying
CE
extended
model
theory
planned
(TPB).
Design/methodology/approach
A
questionnaire
was
presented
random
sample
700
individuals
older
than
18
responsible
for
household
by
computer-assisted
telephone
interview
(CAT)
system.
Structural
equation
modelling
(SEM)
conducted
examine
direct
indirect
effects
attitude
(ATT),
subjective
norms
(SuBNs),
perceived
behavioural
controls
(PBCNTRLs),
self-congruity
on
fresh
purchases.
Findings
suggest
that
TPB
applicable
determining
buy
Portugal.
has
been
shown
successfully
influence
intention.
Research
limitations/implications
This
provides
industry
retail
informative
basis
about
which
mechanisms
underlie
food.
Also,
useful
insight
into
how
categories
label
affect
intentions,
serve
communication
strategies
order
increase
vegetables.
New
should
studied.
Originality/value
gives
new
approach
ethnocentric
tendencies
opens
discussion
low
value
products.
first
behaviour.
Precision Agriculture,
Journal Year:
2021,
Volume and Issue:
22(6), P. 1816 - 1844
Published: June 7, 2021
Abstract
The
use
of
Artificial
Intelligence
(AI)
in
agriculture
is
expected
to
yield
advantages
such
as
savings
production
resources,
labor
costs,
and
working
hours
well
a
reduction
soil
compaction.
However,
the
economic
ecological
benefits
AI
systems
for
can
only
be
realized
if
farmers
are
willing
them.
This
study
applies
technology
acceptance
model
(TAM)
Davis
(1989)
theory
planned
behavior
(TPB)
Ajzen
(1991)
investigate
which
behavioral
factors
influencing
agriculture.
composite
extended
by
two
additional
factors,
expectation
property
rights
over
business
data
personal
innovativeness.
A
structural
equation
analysis
used
determine
importance
For
this
purpose,
84
were
surveyed
with
letter
or
an
online
questionnaire.
Results
show
that
perceived
control
has
greatest
influence
on
acceptance,
followed
farmers’
attitude
towards
modelled
relationships
explain
59%
total
variance
acceptance.
Several
options
implications
how
increase
discussed.
Energies,
Journal Year:
2021,
Volume and Issue:
14(16), P. 5008 - 5008
Published: Aug. 15, 2021
Solar
PV
(photovoltaic)
technology
has
gained
considerable
attention
worldwide,
as
it
can
help
reduce
the
adverse
effects
of
CO2
emissions.
Though
government
Pakistan
is
adopting
solar
due
to
its
environmental
friendliness
nature,
studies
focusing
on
consumer’s
acceptance
are
limited
in
country.
This
research
aims
close
this
knowledge
gap
by
looking
into
various
considerations
that
may
influence
consumers’
willingness
adopt
(WTA)
for
household
purposes.
The
study
further
contributes
expanding
conceptual
framework
theory
planned
behavior
including
three
novel
factors
(perceived
risk,
perception
self-efficacy,
and
openness
technology).
analysis
based
questionnaire
data
collected
from
683
households
Pakistan’s
provincial
capitals,
Lahore,
Peshawar,
Quetta,
Gilgit,
Karachi.
proposed
hypotheses
investigated
using
state-of-the-art
structural
equation
modeling
approach.
empirical
results
reveal
social
norms,
belief
about
benefits
positively
WTA
PV.
On
contrary,
perceived
risk
cost
have
negative
effects.
Notably,
an
insignificant
effect.
officials
policymakers
explore
cost-effective,
risk-free
technologies
lessen
burden
make
country
more
sustainable.
Based
results,
limitations,
well
prospective
directions,
also
addressed.
Management Decision,
Journal Year:
2023,
Volume and Issue:
61(5), P. 1320 - 1351
Published: Feb. 13, 2023
Purpose
Blockchain
can
track
the
material
from
manufacturer
to
end
customers.
Therefore,
it
ensure
product's
authenticity,
transparency
and
trust
in
retail
supply
chain
(SC).
There
is
a
need
trace
products
before
reaches
customers
check
quality
of
so
that
expired
be
recycled
reused,
which
turn
will
help
gain
customers'
trust.
This
research
aims
investigate
employees'
behavioural
intention
adopt
blockchain
SC.
Design/methodology/approach
To
examine
employees
SC,
uses
three
theories
–
technology
acceptance
model;
unified
theory
use
technology;
planned
behaviour.
The
model
measures
employee's
used
this
measure
how
adoption
improve
performance
employees.
behaviour
whether
intend
blockchain.
A
survey
was
carried
out
stores
India.
Exploratory
factor
analysis
structural
equation
modelling
were
for
data
analysis.
Findings
study
found
have
positive
attitude
technology.
Further,
perceived
control
effort
expectancy
not
promoting
sector.
Practical
implications
stores'
understand
their
operations
motivate
top
management
companies
limited
SC
India
only.
Originality/value
behaviour,
earlier
studies
Food Quality and Preference,
Journal Year:
2024,
Volume and Issue:
114, P. 105086 - 105086
Published: Jan. 4, 2024
The
theory
of
planned
behaviour
(TPB)
states
that
food
consumption
is
preceded
by
an
intention,
which
shaped
behavioural
beliefs
and
attitudes.
To
mitigate
criticism
the
TPB's
lack
cultural
context,
researchers
have
tested
extended
models
with
culturally
specific
variables
included.
This
scoping
review
maps
use
TPB
across
Western
Non-Western
cultures
in
context
sustainable
consumption,
includes
meat
waste
organic
purchases.
3924
abstracts
241
articles
were
screened.
final
included
95
articles.
number
studies
was
similar,
but
sample
sizes
larger
cultures.
Generally,
inclusion
improved
predicted
purchases
waste,
not
for
consumption.
current
findings
highlight
a
consensus
regarding
selection
variables.
Instead,
future
cross-cultural
research
explores
similar
factors
could
facilitate
development
universal
model
food.
required
to
drive
global
approach
towards
encouraging
diets.
Incorporating
nuances
targeting
common
core
values
attitudes
may
improve
generalisability
efficacy
subsequent
interventions
target
Ecological Economics,
Journal Year:
2020,
Volume and Issue:
180, P. 106868 - 106868
Published: Oct. 16, 2020
There
is
a
growing
concern
in
society
about
the
continuing
intensive
usage
of
pesticides
farming
and
its
effects
on
environmental
human
health.
Insight
intentions
farmers
to
reduce
pesticide
use
may
help
identify
pathways
towards
systems
with
reduced
impacts.
We
used
Reasoned
Action
Approach
which
social-psychological
constructs
determine
farmers'
decrease
use.
analysed
681
responses
an
online
survey
assess
drive
intention,
identified
beliefs
pose
barriers
motivation
Our
results
show
that
intention
strongly
determined
by
whether
other
also
act.
Furthermore,
perceive
limited
capacity
autonomy
use,
motivations
were
based
considerations.
Finally,
decreasing
was
considered
risky,
but
relative
importance
risk
attitude
offset
considerations
farmers.
This
indicates
need
successful
examples
how
either
via
exchange
peer
or
knowledge
provisioning
alternative
pest
control
methods.
These
insights
be
useful
direct
policy
making
influence
