
World Journal of Advanced Research and Reviews, Journal Year: 2024, Volume and Issue: 21(3), P. 263 - 273
Published: March 6, 2024
This paper explores the rationale for integrating behavioral science into ORM within FMCG sector, examines key principles relevant to risk management, and proposes practical frameworks implementation. By adopting this new paradigm, companies can enhance their resilience, adaptability, overall performance in an increasingly complex dynamic business environment. Operational management (ORM) is paramount ensuring stability success of businesses, particularly fast-moving consumer goods (FMCG) sectors where operational disruptions lead significant repercussions. However, traditional approaches often overlook human element, focusing solely on systems, processes, external factors. advocates integration ORM, recognizing pivotal role behavior shaping risks offering strategies effectively mitigate these risks. The sector explored, emphasizing need understand influence resilience adaptability. Key are examined, including decision-making biases, social dynamics, cognitive heuristics. These insights provide a foundation developing implementation, encompassing areas such as demand forecasting, compliance, employee engagement. Integrating enables anticipate address factors that contribute risks, leading more effective improved outcomes .In conclusion, represents paradigm shift recognizes importance understanding influencing mitigating incorporating practices, better navigate challenges, capitalize opportunities, ultimately, achieve sustained today's competitive marketplace.
Language: Английский