Advancing knowledge through literature reviews: ‘what’, ‘why’, and ‘how to contribute’

Service Industries Journal, Journal Year: 2022, Volume and Issue: 42(7-8), P. 481 - 513

Published: March 15, 2022

Literature review is part and parcel of scholarly research. Though many literature guides are available, they remain limited because do not adequately account for the different types review. Noteworthily, reviews can manifest as conceptual or empirical studies, independent in which latter may be curated various ways. Moreover, despite its importance popularity, reviews, particularly continue to attract unfair criticism scarce service To address aforementioned gaps, this article endeavors provide an overview guidelines writing reviews. Specifically, explains (1) what a not, (2) why valuable, (3) how conduct review, well (4) areas research (5) innovative ways future.

Language: Английский

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Past, present, and future of customer engagement

Journal of Business Research, Journal Year: 2021, Volume and Issue: 140, P. 439 - 458

Published: Nov. 30, 2021

Customer engagement (CE) is a marketing concept that emerged after the new millennium. Despite flourishing interest on CE among academics and professionals, no review, to date, has provided comprehensive overview of past, present, future trends CE. Instead, past reviews are often limited conceptual (e.g., construct) or contextual hospitality tourism) insights derived using traditional review methods descriptive) with relatively modest sample tens low hundreds), which provide understanding field in its entirety. To address this gap, conducted combination bibliometric thematic analyses 861 articles published 377 Scopus-indexed journals between 2006 2020. As result, reveals major article, author, country, journal performance, as well research, thus, provides one stop, state-of-the-art scholars can rely position design research.

Language: Английский

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Personalization in personalized marketing: Trends and ways forward

Psychology and Marketing, Journal Year: 2022, Volume and Issue: 39(8), P. 1529 - 1562

Published: May 9, 2022

Abstract In marketing, personalization is the action of designing and producing in ways that resonate with customer preferences. Content products are personalized according to preferences can reduce fatigue time making choices, thereby decreasing their cognitive load. Despite its importance, literature on marketing remains fragmented due absence a comprehensive review consolidates intellectual structure field. This study bridges this knowledge gap through bibliometric using performance analysis science mapping. Through 383 publications, reveals publication citation trends, most prolific authors, journals, six major themes (i.e., recommendation, relationship, personalization–privacy paradox, advertising, concept discourse insights marketing) characterize body marketing. The concludes future research directions as forward for wherein focus new‐age technologies involving artificial intelligence, big data, blockchain, internet things, wearables encouraged explore new curate experiences across online offline channels.

Language: Английский

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A systematic literature review of artificial intelligence in the healthcare sector: Benefits, challenges, methodologies, and functionalities

Journal of Innovation & Knowledge, Journal Year: 2023, Volume and Issue: 8(1), P. 100333 - 100333

Published: Jan. 1, 2023

Administrative and medical processes of the healthcare organizations are rapidly changing because use artificial intelligence (AI) systems. This change demonstrates critical impact AI at multiple activities, particularly in related to early detection diagnosis. Previous studies suggest that can raise quality services industry. AI-based technologies have reported improve human life quality, making easier, safer more productive. study presents a systematic review academic articles on application sector. The initially considered 1,988 from major scholarly databases. After careful review, list was filtered down 180 for full analysis present classification framework based four dimensions: AI-enabled benefits, challenges, methodologies, functionalities. It identified continues significantly outperform humans terms accuracy, efficiency timely execution administrative processes. Benefits patients' map directly relevant functionalities categories diagnosis, treatment, consultation health monitoring self-management chronic conditions. Implications future research directions areas value-added decision-making, security privacy patient data, features, creative IT service delivery models using AI.

Language: Английский

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Meta‐analysis and traditional systematic literature reviews—What, why, when, where, and how?

Psychology and Marketing, Journal Year: 2022, Volume and Issue: 39(6), P. 1099 - 1115

Published: March 11, 2022

Abstract Meta‐analysis is a research method for systematically combining and synthesizing findings from multiple quantitative studies in domain. Despite its importance, most literature evaluating meta‐analyses are based on data analysis statistical discussions. This paper takes holistic view, comparing to traditional systematic reviews. We described steps of the meta‐analytic process including question definition, collection, analysis, reporting results. For each step, we explain primary purpose, tasks required meta‐analyst, recommendations best practice. Finally, discuss recent developments techniques, which increase effectiveness business research.

Language: Английский

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What do we know about transfer pricing? Insights from bibliometric analysis

Journal of Business Research, Journal Year: 2021, Volume and Issue: 134, P. 275 - 287

Published: May 31, 2021

Language: Английский

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Past, present, and future of sustainable finance: insights from big data analytics through machine learning of scholarly research

Annals of Operations Research, Journal Year: 2022, Volume and Issue: unknown

Published: Jan. 4, 2022

Language: Английский

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Customer engagement and social media: Revisiting the past to inform the future

Journal of Business Research, Journal Year: 2022, Volume and Issue: 148, P. 325 - 342

Published: May 11, 2022

Language: Английский

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Hope, fear, and consumer behavioral change amid COVID‐19: Application of protection motivation theory

International Journal of Consumer Studies, Journal Year: 2021, Volume and Issue: 46(2), P. 558 - 574

Published: May 4, 2021

Using protection motivation theory (PMT), this study investigates the influence of cognitive assessment and affective response on customers' behavioral intention amid COVID-19 in context restaurants. More specifically, research draws attention to (1) (i.e., perceived vulnerability, severity, maladaptive reward, efficacy, self-efficacy, cost) hope fear, (2) fear as mediators between intention, (3) diverse customer intentions that have emerged during pandemic health-focused behavior, conscious consumption, supporting local businesses products). A total 473 completed responses were obtained through an online survey. Structural equation modeling (

Language: Английский

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Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda

International Journal of Consumer Studies, Journal Year: 2021, Volume and Issue: 45(6), P. 1217 - 1238

Published: June 21, 2021

Abstract The study presents an overview of green marketing and the gap between attitude actual purchase behaviour consumers towards products. A total 232 studies have been analysed using a systematic review to develop decision‐making model. thematic analysis helped in identification three major themes namely; personal factors affecting purchase; mix. concern for eco‐environment, eco‐labelling, past experiences perceived usefulness identified as influencers consumer behaviour. Lack environmental knowledge, price, associated risks, organizational image, trust, willingness pay has barriers, creating On basis analysis, decision model proposed also potential areas future research suggested.

Language: Английский

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