Computer Applications An International Journal,
Journal Year:
2023,
Volume and Issue:
10(1/2)
Published: May 29, 2023
This
study
investigates
how
the
e-commerce
entrepreneurial
climate
is
changing
and
offers
a
full
examination
of
opportunities
challenges
facing
online
enterprises.It's
crucial
to
have
solid
understanding
entrepreneurship
in
this
era
fast
digital
development.This
aims
provide
comprehensive
analysis
by
tracing
its
historical
development,
outlining
theoretical
underpinnings,
analyzing
different
business
models,
looking
at
complex
factors
that
influence
success
quickly
environment.Ecommerce
very
promising,
but
it
also
poses
several
difficulties
for
owners.Even
though
topic
has
seen
lot
study,
there
still
research
gap.There
shortage
qualitative
on
inventive
strategies,
multidisciplinary
connections,
dynamic
character
companies.This
undertakes
thorough
related
literature,
including
case
studies,
questionnaires,
comparative
analyses,
using
technique.A
sound
conceptual
framework
developed
via
synthesis
data
from
many
sources.This
identifies
addresses
gap
literature
studies
offering
difficult
topic.It
encourages
interdisciplinary
thinking
gives
lawmakers
leaders
strategic
guidance.Given
context,
foundations,
criteria,
research's
findings
important
understandings
into
intricacies
entrepreneurship.For
owners
legislators,
advice
are
provided,
with
an
emphasis
value
innovation,
flexibility,
trust-building,
cross-disciplinary
cooperation.In
conclusion,
fills
need,
provides
direction
future
initiatives
transformational
space,
acts
as
compass
navigating
shifting
environment
entrepreneurship.
International Journal of Consumer Studies,
Journal Year:
2024,
Volume and Issue:
48(2)
Published: Feb. 1, 2024
Abstract
Beliefs
play
a
prominent
role
in
consumer
attitudes
toward
technology.
Hence,
the
interplay
between
affective
and
cognitive
perceptions
results
approach
or
avoidance
behaviours.
This
study
examines
how
phygital
interactive
in‐store
technologies
are
perceived
specific
context
of
luxury
retail
by
providing
holistic
picture
characteristics
consumers
link
to
technological
applications.
Employing
correspondence
analysis,
we
highlight
contribution
dimensions
beliefs
technology
evaluation,
both
positive
negative
terms.
By
differentiating
respondents
who
had
already
tried
those
not,
findings
reveal
bias,
derived
from
lack
experience,
evaluations;
while
previous
usage
positively
impacts
assessment.
The
provide
an
outline
valuable
customer
experience
enriched
devices,
showing
technology's
distinct
features
attract
consumers,
these
can
be
leveraged
retailer
enhance
experience.
IGI Global eBooks,
Journal Year:
2025,
Volume and Issue:
unknown, P. 1 - 18
Published: Feb. 13, 2025
The
scope
of
global
food
technology
market
was
estimated
at
USD
184.30
billion
in
2023,
202.62
2024,
and
is
projected
to
grow
a
compound
annual
growth
rate
(CAGR)
9.79%
from
2024
2034,
reaching
approximately
515.83
billion.
Technology
driving
the
industry
various
positive
ways
such
as
online
delivery
minutes,
quality
assessment,
customer
reviews,
reducing
hunger,
like.
But
together
with
several
advantages
it
also
carries
concerns
like
job
displacement,
safety/security
issues,
regulatory
compliance,
sustainability.
To
overcome
these
challenges,
redesigning
digital
plate
critical
form
concrete
guidelines
regulations.
Considering
above
perspective,
this
chapter,
adopting
analytical
method,
examines
role
emerging
technologies
shaping
industry.
Furthermore,
critically
evaluates
way
forward
towards
Journal of Business Research,
Journal Year:
2024,
Volume and Issue:
183, P. 114870 - 114870
Published: Aug. 1, 2024
Construal
level
theory,
originally
rooted
in
psychology
to
study
human
behaviour,
is
a
popular
and
influential
theory
social-cognition
research.
Within
the
marketing
domain,
recent
applications
of
have
mostly
focused
on
explaining
effectiveness
advertising-based
stimuli.
This
systematic
literature
review
synthesises
studies
that
apply
construal
advertising
Starting
from
1,553
articles
quality
journals,
final
list
111
was
identified
as
relevant
this
review.
A
thematic
analysis
revealed
three
main
themes:
underlying
theoretical
mechanisms,
ad
appeals,
audience
attributes.
Key
practical
implications
our
are
discussed,
future
research
avenues
offered
extend
improve
important
area.
British Food Journal,
Journal Year:
2024,
Volume and Issue:
126(4), P. 1617 - 1632
Published: Jan. 11, 2024
Purpose
Buying
directly
from
farmers
online
has
become
increasingly
popular
in
recent
years.
This
study
aims
to
investigate
the
effect
of
interaction
between
various
consumption
values
that
drive
consumers
buy
online.
The
proposed
conceptual
framework
suggests
who
are
driven
by
an
weighted
individualistic
value
(i.e.
integration
such
as
saving
money,
getting
quality
and
fresh
produce)
collectivistic
(pro-environmental
behaviour
ethnocentric
perception).
Design/methodology/approach
Data
were
collected
using
a
representative
sample
576
via
access
panel
analysed
AMOS
SEM.
Findings
A
affects
consumer
attitudes
and,
consequently,
consumers'
intention
agri-food
products
farmers.
Nonetheless,
is
more
effective
enhancing
among
with
high
pro-environmental
behaviour.
Moreover,
perception
lowers
on
enhances
positive
buying
intention.
Originality/value
contributes
literature
when
food
Its
originality
lies
interacting
explain
motivation
for
this
International Journal of Consumer Studies,
Journal Year:
2025,
Volume and Issue:
49(2)
Published: March 1, 2025
ABSTRACT
This
study
explores
direct‐to‐avatar
(D2A)
strategies—where
brands
engage
directly
with
consumer
avatars
in
virtual
environments—in
the
luxury
fashion
retail
sector,
focusing
on
enhancing
customer
engagement
and
creating
a
seamless
phygital
(physical
+
digital)
experience
through
immersion.
Situated
at
crossroads
of
physical
digital
realms,
this
research
assesses
how
immersive
experiences
contribute
to
perceived
seamlessness
within
D2A
direct‐to‐consumer
(D2C)
frameworks.
Employing
mixed‐method
approach,
including
qualitative
interviews
brand
managers
three
experimental
design
studies,
paper
addresses
relatively
underexplored
effects
marketing.
Our
findings
reveal
that
immersion
significantly
boosts
perceptions
channel
engagement,
empowerment
playing
key
amplifying
role
seamlessness–engagement
relationship.
enriches
marketing
strategies
by
highlighting
pivotal
crafting
engaging
unified
experiences,
offering
practical
insights
thrive
landscape.
Advances in marketing, customer relationship management, and e-services book series,
Journal Year:
2025,
Volume and Issue:
unknown, P. 291 - 304
Published: Jan. 17, 2025
The
food
market
is
undergoing
changes,
and
consumers
2020
to
2024
are
shaping
a
segment
with
unique
eating
behaviours.
Nowhere
the
impact
of
transformative
trends
that
reshaping
present
near
future
markets
populations
so
pronounced
than
in
marketing
consumption.
Dates
throughout
2020-2024
being
pondered
this
chapter
explain
what
makes
current
generation
tick.
It
also
contains
an
overview
new
innovations
modern
changes
products
process,
promotional,
activities.
This
looks
at
how
strong
will,
character,
ambition
paving
paths
industry,
leaving
outdated
practices
behind
hitting
reset
button
on
standards
health
sustainability.
