Mobile payments for bottom of the pyramid: Towards a positive social change

Technological Forecasting and Social Change, Journal Year: 2024, Volume and Issue: 202, P. 123313 - 123313

Published: March 14, 2024

Mobile payment systems are increasingly seen as the lifeline of an economy and recognized a harbinger financial inclusion for bottom pyramid (BoP). The present study aims to examine key antecedents continued intention use mobile payments by BoP segment, which has shown increased usage payments. Whether this trend will lead same is moot point. To explore this, we collected data from 387 respondents (auto drivers, cab local food vendors, street others) analyzed using structural equation modeling (SEM). Following attribute-consequence-value approach mean end theory (ACVMET), empirical model employed test effect perceived value service quality on continuance intention. We also influence risk moderator in relationship. Findings suggest that influenced attribute-based variables impact significant moderating role confirmed. implications providers have been discussed.

Language: Английский

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Artificial intelligence features and expectation confirmation theory in digital banking apps: Gen Y and Z perspective

Management Decision, Journal Year: 2024, Volume and Issue: unknown

Published: July 4, 2024

Purpose This study aimed to explore the impact of Artificial Intelligence (AI) characteristics, namely Perceived Animacy (PAN), perceived intelligence (PIN), and anthropomorphism (PAI), on user satisfaction (ESA) continuous intentions (CIN) by integrating Expectation Confirmation Theory (ECT), with a particular focus Generation Y Z. Design/methodology/approach Using quantitative method, collected 495 data from Gen (204) Z (291) respondents who were users digital banking apps through structured questionnaires that analysed using PLS-SEM. The latter helped investigate driving forces AI characteristics behavioural as well reveal generation-specific features engagement. Findings revealed PAN PIN have significant positive effects anthropomorphic perceptions apps, which in turn increases usefulness, satisfaction, intentions. In particular, influence these attributes varies across generations; Y’s loyalty is mostly based benefits derived features, whereas places greater value factor AI. marked generational shift demand for services. Research limitations/implications specificity Indian defines scope this study, suggesting demographic geographical boundaries can be broadened future AI-related research. Practical implications results important bank executive officers policymakers developing AI-supported interfaces appeal unique tastes millennial customers, thus emphasising importance personalising functionalities enhance participation loyalty. Originality/value enriches literature combining ECT, offering granular understanding AI’s role modulating young consumers' continuance It underscores strategic imperative cultivating compelling loyalty-inducing environments tailored evolving expectations Generations

Language: Английский

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Online customer experience in Indian digital banks impacting continuous intention usage: Generation Y and Z perspective

Journal of financial reporting & accounting, Journal Year: 2024, Volume and Issue: unknown

Published: April 15, 2024

Purpose This study aims to conceptualise a customer-centric model based on an online customer experience (OCE) construct, mediated by e-loyalty (EL) and e-trust (ET), improve the continuous usage intention (CUI) of Indian digital banks from Generation Y Z perspectives. Design/methodology/approach used survey method gather data sample 466 banking users, which usable questionnaires were obtained. The obtained subjected thorough analysis using PLS-SEM further research hypotheses. Findings main factors that determine banks’ OCE are perceived enjoyment, e-service quality, information quality e-convenience. Additionally, relevant constructs evaluated importance-performance map analysis. Research limitations/implications convenience sampling for urban population banking; therefore, outcome may be generalised limited extent. It would valuable imitate studies in other countries strengthen further. Originality/value There is lack India; thus, this helps rectify issue while providing insights. differs others it examines connections between OCE, EL, ET bottom line financial institutions, these as dependent variables instead traditional measures.

Language: Английский

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Impact of advertising puffery on purchase intention and brand loyalty of young adults

International Journal of Consumer Studies, Journal Year: 2024, Volume and Issue: 48(3)

Published: April 5, 2024

Abstract This research study proposes a model to test the impact of advertising puffery on purchase intention and brand loyalty involving mediating role ad‐related factors—likability advertisement attitude toward ad‐ brand‐related factors—brand familiarity, brand, credibility. The inclusion as an exogenous construct is attempt extend existing in ad domain. Further, combination factors mediators novel approach field puffery. It provides insightful findings for researchers well practitioners. cross‐sectional used this involved gathering data from young adult respondents (age group between 18 24 years) over specific period. Results based 330 revealed significant direct effects. All mediated relationship with loyalty. Additionally, gender significantly moderated intention. theoretical contributions, practical implications, future directions are discussed.

Language: Английский

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Omnichannel usage influence on webrooming-showrooming: the moderating influence of consumer segment and product price

Journal of Consumer Marketing, Journal Year: 2025, Volume and Issue: unknown

Published: May 27, 2025

Purpose This paper aims to segment omnichannel consumers using the often overlooked yet critical factors of value consciousness, perceived personalisation and privacy security. also elucidate potential moderation influence consumer segments product prices on consumers’ showrooming webrooming behaviours. Design/methodology/approach Leveraging survey data from a sample 512 in Australia, this study uses cluster analysis identify distinct segments. multigroup SmartPLS 4 test effect price. Findings Cluster revealed two major segments: one was predominantly male other female, displaying variations preferences privacy-security considerations. The male-dominant shows heightened inclination towards webrooming, whereas female-dominant consistently favours online touchpoints. In addition, tend use single channel for cheaper products but prefer more expensive products. Research limitations/implications Future studies should explore various online–offline touchpoint combinations, not just unidirectional sequences analysed such as an search followed by offline purchase (webrooming) (showrooming). Practical implications Omnichannel marketers tailor their strategies accommodate demands integrating touchpoints ensure cohesive customer experience. For category, they emphasise in-store experience while highlighting convenience variety available through shopping. Originality/value provides original milestone progress behaviour with focus impact price anticipated utility theory.

Language: Английский

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Why does Gen Apha engage with banking apps?

Published: Feb. 14, 2025

Language: Английский

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Exploring the mechanisms driving elderly Fintech engagement: the role of social influence and the elderly’s digital literacy

Frontiers in Psychology, Journal Year: 2024, Volume and Issue: 15

Published: June 21, 2024

Objective This study aims to investigate the elderly digital engagement (acceptance and utilization of technology), with a focus on widespread application financial technology: mobile banking (m-banking). Methods Guided by social influence theory, research examines various dynamics that encourage m-banking moderating effects their literacy. Data was gathered online utilizing disjunctive approach analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results The reveals both word-of-mouths (WOMs) peer significantly elderly’s perceived usefulness platform, thereby influencing engagement. Additionally, level literacy among older adults found impact services. Interestingly, negatively moderates positive associations WOMs usefulness. Discussion These insights advance our understanding how interactions can steer technological engagement, particularly for silver generation diverse levels As society ages becomes increasingly digitized, it is imperative promote foster more inclusive environment.

Language: Английский

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Online review based IPA and IPCA: the case of Korean mobile banking apps

International Journal of Bank Marketing, Journal Year: 2024, Volume and Issue: unknown

Published: Nov. 23, 2024

Purpose This study introduces a novel approach to conducting importance-performance analysis (IPA) and competitor (IPCA) by utilizing online reviews as an alternative traditional survey-based marketing research. Design/methodology/approach In order conduct IPA IPCA reviews, the following three steps were executed: (1) Extract key attributes of product/service with latent Dirichlet allocation (LDA) topic modeling. (2) Measure importance each attribute keyword analysis. (3) performance KoBERT-based sentiment Findings By LDA, we able identify significant identified real users’ reviews. The evaluating using metrics offers advantage straightforward computations, reducing computational expenses facilitating intuitive metric assessments. evaluation BERT-based involved adapting pre-trained language models specific domain, resulting in substantial time savings without compromising accuracy, ultimately bolstering dependability metrics. Lastly, case study’s findings indicate growing emphasis on aesthetic aspects mobile banking apps South Korea while highlighting pressing need for enhancements critical areas such stability security, which are particularly pertinent finance industry. Originality/value Previous studies have limitations assessing significance solely based scores review ratings, inability independently measure satisfaction research addresses these introducing frequency-based metric, enhancing accuracy suitability measurements independently. context measurement, this utilizes large (LLMs), provide cost-effective previous methods preserving measurement accuracy. Additionally, demonstrates potential industry-wide competitive enabling comparisons among multiple competitors. Furthermore, extends application data-based IPCA, traditionally used tourism sector, financial applications. innovation expands scope methodologies, indicating their applicability across various industries.

Language: Английский

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Research on the continued intention to use fitness games based on user experience

Kybernetes, Journal Year: 2024, Volume and Issue: unknown

Published: April 2, 2024

Purpose Fitness games, as a medium that combines playfulness and usefulness for exercise, face challenges in sustaining long-term user engagement. Currently, there is limited research exploring factors influencing users' continued intention to use from the perspective of experience. Therefore, this study aims investigate priority various experience attributes fitness games promoting sustained engagement construct behavior model, offering theoretical guidance designers businesses. Design/methodology/approach This distributed 441 survey questionnaires and, based on fundamental characteristics external established model games. It explores impact gaming elements relationships between these elements. Findings The indicates usefulness, functional quality, ease directly influence players' continue playing Social interactions, technical do not have an use. Originality/value breaks away bias previous studies overly focusing fills gap regarding provides insights into design operation

Language: Английский

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Navigating on Mobile Shopping Applications: Examining the Interplay among Online Customer Experience, Customer Brand Relationships and Customer Citizenship Behavior

Services Marketing Quarterly, Journal Year: 2024, Volume and Issue: 45(3), P. 256 - 295

Published: May 21, 2024

Online customer experience is now a crucial business component. The present study examines the association between Customer Experience (OCE), Brand Relationships (CBR) and Citizenship Behavior (CCB) in context of mobile shopping applications (MSAs) through survey 410 Indian consumers MSAs, following judgment sampling. Subsequently, CB-SEM was used. OCE's pragmatic affective dimension significantly impacts CBR outcomes satisfaction, loyalty repurchase intention toward MSAs. exert different on CCB components, being most predictor these components. findings provide strategic implications for e-retailers operating promoting CCB.

Language: Английский

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