Management Decision, Journal Year: 2025, Volume and Issue: unknown
Published: March 21, 2025
Purpose Although pivoting has become a common decision for new ventures, in-depth research on decision-making processes and the cognitive basis of remains lacking does not reflect characteristics entrepreneurial research. Based theory, we explore process pivot from behavioral, cognitive, situational factors. This study tries to answer questions, “Why is it so difficult make decision?” “When will entrepreneur by clarifying mechanism resourcefulness behavior perspective opportunity initial opportunity. Design/methodology/approach employed survey-based methodology. The sample consisted 309 entrepreneurs who responded various sources in China over an extended period. We used SPSS26.0 Mplus8.0 test hypotheses. Findings empirical results show that can lower entrepreneurs’ psychological distance opportunities promote decisions. Still, strengthen commitment hinder their In addition, relational embeddedness structural have different moderating effects double-edged effect decision. Originality/value addresses unique essential nature decision, which dynamic adjustment opportunities. propose cognition are crucial factors influencing By investigating commitment, attain more comprehensive understanding decisions develop critical behavior. further enhances cognition-based uncertain environments.
Language: Английский