Glorification of Masculinity in the Advertisements of Kool Shaving Cream/Foam: A Critical Discourse Analysis DOI Creative Commons
Md. Mahbubul Alam

Language Circle Journal of Language and Literature, Journal Year: 2021, Volume and Issue: 16(1), P. 89 - 99

Published: Oct. 10, 2021

Advertisement pervades our daily life with strong hold and affects beliefs psychological orientation extensively. It is a very effective podium for popularizing products as well spreading ideologies. one of the dominant platforms carrying discourses to masses. The present study an investigation done from critical point view advertisements Kool shaving foam/cream by analyzing speeches, linguistic literary devices, character portrayal physical setting advertisements. For findings, analysis discussion Critical Discourse Analysis (CDA) based on Fairclough’s Three Dimension Approach applied. reveals that while circulating advertising advertisers have concurrently disseminated patriarchal ideologies masculine long been being lived out in society discursive practices. also found at end each sample advertisement it veneration masculinity, not circulation product, which significantly highlighted.

Language: Английский

Psychological and legal aspects of the offensiveness of male and female cartoons and collages DOI Creative Commons
T.P. Budyakova

Psychology in Russia State of Art, Journal Year: 2017, Volume and Issue: 10(2), P. 149 - 164

Published: Jan. 1, 2017

Background. This study addresses a current problem relating to trust and the identification of gender differences in trust/mistrust manifestation. Gender identity is associated with cultural stereotypes social roles, which facilitate formation people. It acts as significant integral meaning-based component an individual’s “I”- conception, contributes himself world around him.

Language: Английский

Citations

3
Glorification of Masculinity in the Advertisements of Kool Shaving Cream/Foam: A Critical Discourse Analysis DOI Creative Commons
Md. Mahbubul Alam

Language Circle Journal of Language and Literature, Journal Year: 2021, Volume and Issue: 16(1), P. 89 - 99

Published: Oct. 10, 2021

Advertisement pervades our daily life with strong hold and affects beliefs psychological orientation extensively. It is a very effective podium for popularizing products as well spreading ideologies. one of the dominant platforms carrying discourses to masses. The present study an investigation done from critical point view advertisements Kool shaving foam/cream by analyzing speeches, linguistic literary devices, character portrayal physical setting advertisements. For findings, analysis discussion Critical Discourse Analysis (CDA) based on Fairclough’s Three Dimension Approach applied. reveals that while circulating advertising advertisers have concurrently disseminated patriarchal ideologies masculine long been being lived out in society discursive practices. also found at end each sample advertisement it veneration masculinity, not circulation product, which significantly highlighted.

Language: Английский

Citations

0