Journal of Product & Brand Management,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Nov. 8, 2024
Purpose
This
paper
aims
to
investigate
the
influence
of
consumer–brand
values
deviation
on
consumer
reactions
transactionally
(i.e.
purchase
intention)
and
relationally
brand
loyalty)
uncover
two
important
boundary
conditions,
namely,
cause
controversy
consumption
goal.
Design/methodology/approach
uses
online
surveys
test
interactions
between
consumer-brand
goal,
which
subsequently
impacts
identification.
Findings
Consumer–brand
negatively
affects
consumers’
intention
loyalty,
identification
plays
a
mediating
role
in
this
focal
detrimental
influence.
More
importantly,
when
concerns
highly
controversial
causes
or
goal
is
hedonic
(vs
utilitarian),
impact
strengthened.
Research
limitations/implications
The
study
reveals
that
activism
tends
be
riskier
under
certain
circumstances
by
uncovering
effects
Practical
implications
Brands
can
more
effectively
engage
they
consider
level
take
stance
target
consumers.
Brand
issues
triggers
extra
risky
due
its
amplified
Originality/value
introduces
conditions
studying
downstream
highlight
double-sidedness
activism.
Journal of Management,
Journal Year:
2024,
Volume and Issue:
unknown
Published: Sept. 3, 2024
Signaling
theory
is
about
decision-making
and
communication.
It
describes
scenarios
where
signalers
send
observable
signals
that
carry
credible
information
unobservable
qualities.
When
decision-makers
have
incomplete
or
imperfect
information,
can
help
them
make
better
decisions.
The
power
of
a
signal,
though,
lies
in
its
cost,
with
the
best
being
highly
costly
for
low-quality
less
high-quality
signalers.
Given
centrality
these
ideas
organizational
sciences,
we
examine
management
studies
use
signaling
to
explain
phenomena
occur
within
among
organizations.
Our
review
draws
attention
how
theorists
introduced
important
complexities
process,
uncovered
theoretical
boundary
conditions
signaling,
described
new
actors
systems,
demonstrated
novel
ways
apply
understand
behavior
an
array
research
contexts
involving
wide
range
stakeholders.
We
also
offer
scholars
account
costs
when
they
theory,
extend
more
settings,
create
abstract
extensions
theory’s
major
concepts.
intent
provide
researchers
panoramic
perspective
on
state
inspire
further
development
so
collectively
advance
as
much
next
decade
it
has
advanced
last.
Service Industries Journal,
Journal Year:
2023,
Volume and Issue:
43(7-8), P. 454 - 474
Published: Feb. 23, 2023
Leaders
in
service
organizations
are
increasingly
challenged
to
demonstrate
leadership
underpinned
with
a
strong
sense
of
responsibility.
To
date,
few
studies
have
empirically
investigated
the
influence
responsible
on
organizational
outcomes
such
as
innovation.
Drawing
signaling
theory,
this
study
reports
findings
relationship
between
RL
and
green
innovation
firms
through
mediating
role
ethical
culture.
We
also
test
moderating
effect
strategic
posture
relationship.
Using
three-wave
research
design
data
collected
from
employees
(n
=
168)
hospitality
organizations,
we
found
that
positively
influences
support
for
culture
direct
is
stronger
where
there
progressive
posture.
highlight
both
theoretical
practical
implications
our
findings.
International Journal of Advertising,
Journal Year:
2023,
Volume and Issue:
43(2), P. 388 - 402
Published: June 26, 2023
Consumers,
employees
and
society
at
large
seems
to
expect
more
that
brands
take
a
stand
on
societal
issues.
This
notion
is
known
as
brand
activism.
paper
explores
recent
academic
research
this
issue,
provide
guidance
for
managers
other
marketers.
The
concept
defined
delineated,
the
impact
of
activism
consumers,
employees,
investors
(last
not
but
least)
cause
itself
discussed.
introduces
Aligned
Activism
Model,
which
outlines
key
role
alignment
between
brand,
consumers.
model
provides
actionable
insights
marketers
who
seek
engage
in
Suggestions
future
are
provided
academics
advance
knowledge
Journal of Quantitative Description Digital Media,
Journal Year:
2024,
Volume and Issue:
4
Published: May 29, 2024
How
do
corporations
engage
in
political
speech
the
age
of
social
media?
Evidence
suggests
that
online
corporate
brands
employ
a
variety
partisan
signals
which
include
not
only
ideological
positions
but
also
more
subtle,
implicit
appeals
to
partisans.
Identifying
and
scaling
broad
range
these
≈2
million
Twitter
Insta-
gram
posts
from
1,000
most
popular
United
States,
I
find
brands’
mirrors
Democrats,
this
is
concentrated
handful
occurs
uneven
bursts
across
time.
Moreover,
communication
as
dishonest
narratives
suggest:
majority
well
represents
preferences
key
stakeholders
(e.g.
employees,
voters,
consumers)
at
least
somewhat
informative
about
governance
priorities
spending,
DEI
outcomes,
cli-
mate
policy).
These
results
provide
measured
counterbalance
‘woke
capitalism’,
suggesting
America
is,
worst,
sometimes
inconsistent
with
firm
agendas
rather
than
outright
hypocritical.
Cornell Hospitality Quarterly,
Journal Year:
2024,
Volume and Issue:
unknown
Published: April 1, 2024
In
recent
tourism
and
hospitality
literature,
there
has
been
a
surge
in
research
endeavors
that
center
on
the
construct
of
authentic
leadership.
Given
this
increasing
interest,
our
study
reviews
empirical
studies
leadership
to
provide
comprehensive
framework
agenda
style
these
contexts.
Through
systematic
selection
process
using
predefined
inclusion
exclusion
criteria,
we
obtained
sample
37
studies.
Following
content
analysis
approach,
analyzed
synthesized
results
from
Our
review
makes
several
critical
contributions
literature.
First,
casts
light
upon
divergent
conceptualizations
approaches
used
for
defining
measuring
thereby
enhancing
depth
understanding
multifaceted
construct.
Second,
present
an
overview
theoretical
frameworks
designs
employed
domain.
Third,
nomological
network
hospitality,
highlighting
outcomes,
moderators,
mediators.
Based
findings,
directions
further
are
suggested
address
identified
gaps
We
also
proposed
practical
implications
managers
firms
industries
help
leaders
effectively
influence
their
employees
through
behavior.
