MARKETING E SUSTENTABILIDADE NA PRÁTICA: UM ESTUDO DE CASO SOBRE A INTEGRAÇÃO ENTRE MARKETING E SUSTENTABILIDADE NOS PROGRAMAS DE LOGÍSTICA REVERSA DE QUATRO EMPRESAS MULTINACIONAIS ATUANDO NO BRASIL DOI Open Access

ANNE BAHIEH ZEHOUL

Published: May 3, 2024

The discipline of marketing has been discussing the theme sustainability since 1970s, in a debate that becomes increasingly relevant to society as consumption patterns prove unsustainable light need conserve natural resources.With its popularization, discourse on incorporates social aspects and focuses how ensure quality life for all without exceeding planet's environmental limits.The macromarketing, with systemic approach, examines phenomena from perspective microinteractions and, simultaneously, these actions fit into macro structures, proving be more appropriate understanding complex phenomena.Using provisioning systems this study aims understand practices can influence sustainable patterns.In context reverse logistics, multiple case was conducted, interviewing experts executives four major companies.This work contributes discussion by exposing complexities not yet addressed literature, thereby broadening functioning systems.The analysis companies different sectors better best obstacles greater integration between companies' goals, detailing operational are crucial seldom literature.

Language: Английский

Supply chain coopetition: A review of structures, mechanisms and dynamics DOI
Korina Katsaliaki, Sameer Kumar,

Vasilis Loulos

et al.

International Journal of Production Economics, Journal Year: 2023, Volume and Issue: 267, P. 109057 - 109057

Published: Oct. 9, 2023

Language: Английский

Citations

15
WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries DOI Creative Commons
Ben Wooliscroft, Eunju Ko

Journal of Macromarketing, Journal Year: 2023, Volume and Issue: 43(2), P. 171 - 174

Published: April 11, 2023

Henrich, Heine, and Norezayan (2010) published ‘The weirdest people in the world?’ Behavoral Brain Sciences (as of March, 2023 it has been cited 11 800 plus times scholar.google). The paper introduced concept Western, Educated, Industrialised, Rich Developed (WEIRD) countries/cultures research subjects. It makes a cogent case for based on those samples being unrepresentative of, not useful to inform policy/behavior change/etc. non-WEIRD countries. With this have asked psychology all social sciences reflect whether our findings represent world, or just one small part it. Macromarketing's assumptions beliefs about fundamental human behavior shaped by psychology.

Language: Английский

Citations

11
Association between Neighborhood Deprivation and Social Cohesion among Indian Older Adults: New Evidence from LASI DOI
Angana Debnath, T. V. Sekher, Arup Jana

et al.

Ageing International, Journal Year: 2025, Volume and Issue: 50(1)

Published: Feb. 17, 2025

Language: Английский

Citations

0
Case 9: The Food Waste Crisis: Why Do Developing Countries Continue to Fail? DOI
Vimala Kunchamboo

Published: Jan. 1, 2024

The world is in a food crisis exacerbated by climate change, prolonged pandemic and war. There an urgent need to develop secure, sustainable resilient system. An actionable yet underutilised effort address insecurity involves managing waste. While developing countries are more likely experience higher waste due growing population, lack of infrastructure materialistic culture, they fall short their lower compared the industrialised nations. Socio-economic, cultural political landscapes emerging economies differ from counterparts, resulting unique context-specific problems that hinder efforts manage effectively. Within understanding dominant social paradigm, this case study sets out outline categorise key factors may effectively Malaysia, economy Southeast Asia. aim promote potential interventions at macro micro levels, supporting stakeholders design policies behavioural

Language: Английский

Citations

0
MARKETING E SUSTENTABILIDADE NA PRÁTICA: UM ESTUDO DE CASO SOBRE A INTEGRAÇÃO ENTRE MARKETING E SUSTENTABILIDADE NOS PROGRAMAS DE LOGÍSTICA REVERSA DE QUATRO EMPRESAS MULTINACIONAIS ATUANDO NO BRASIL DOI Open Access

ANNE BAHIEH ZEHOUL

Published: May 3, 2024

The discipline of marketing has been discussing the theme sustainability since 1970s, in a debate that becomes increasingly relevant to society as consumption patterns prove unsustainable light need conserve natural resources.With its popularization, discourse on incorporates social aspects and focuses how ensure quality life for all without exceeding planet's environmental limits.The macromarketing, with systemic approach, examines phenomena from perspective microinteractions and, simultaneously, these actions fit into macro structures, proving be more appropriate understanding complex phenomena.Using provisioning systems this study aims understand practices can influence sustainable patterns.In context reverse logistics, multiple case was conducted, interviewing experts executives four major companies.This work contributes discussion by exposing complexities not yet addressed literature, thereby broadening functioning systems.The analysis companies different sectors better best obstacles greater integration between companies' goals, detailing operational are crucial seldom literature.

Language: Английский

Citations

0