Green Minds, Greener Choices: The Role of Green Advertising in Shaping Consumer Wisdom and Building Green Brand Equity

Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, Journal Year: 2025, Volume and Issue: unknown

Published: March 25, 2025

ABSTRACT The cosmetic industry faces rising demands for sustainability, with consumers in both developed and developing countries increasingly seeking eco‐friendly ethically produced products. This study examines the influence of green advertising on consumer wisdom its impact brand equity within cosmetics sectors Pakistan China. By analyzing data from 1006 992 China through a structured survey, research using PLS software finds that significantly enhances various facets wisdom, boosting contexts. However, flexibility sustainability component which reflects willingness to adopt sustainable consumption practices, does not mediate this relationship either country. These results highlight while improves perceptions equity, it always translate into behavioural changes. findings offer valuable insights marketers promoting practices effectively.

Language: Английский

Ethics and Sustainable Government Bonds: The Retail Investors’ Perspective

Sustainable Futures, Journal Year: 2025, Volume and Issue: unknown, P. 100499 - 100499

Published: Feb. 1, 2025

Language: Английский