From beats to bytes: electronic dance music, artificial intelligence and teen identity DOI

L. Thomas,

V. Vijay Kumar,

Lalatendu Kesari Jena

et al.

Young Consumers Insight and Ideas for Responsible Marketers, Journal Year: 2025, Volume and Issue: unknown

Published: April 11, 2025

Purpose The journey through beats and bytes of artificial intelligence (AI)-infused electronic dance music (EDM) production is more than just a technical indication; it celebration innovation. recent EDM surge in India has sparked interest, particularly among teenagers. This contrasts with the country’s rich tradition diverse musical genres. study aims to explore shift behaviour artists toward AI how influences teenagers India, including its potential benefits risks, which remain under explored. Design/methodology/approach A mixed-methods approach was used, comprising quantitative surveys ( n = 275), qualitative focus group discussions youngsters 32) semi-structured interviews professionals 12). combination thematic analysis statistical methods employed analyze data, utilizing IBM SPSS version 28.0. Findings findings this contribute deeper understanding India’s evolving landscape, intersection EDM. illuminate shapes teen identity, amalgamated into consumption influence both young consumers. Practical implications integration technologies enables enhance creativity, streamline processes elevate quality their work, ensuring competitive edge industry. fosters innovative trends immerses new experiences; However, industry must address positive negative impacts on It also recommends increased involvement alongside policies addressing ethical concerns such as copyright, ownership AI-generated tracks, educational public awareness campaigns. Originality/value study’s novelty lies offering unique insights landscape providing valuable resources for policymakers, educators professionals.

Language: Английский

From beats to bytes: electronic dance music, artificial intelligence and teen identity DOI

L. Thomas,

V. Vijay Kumar,

Lalatendu Kesari Jena

et al.

Young Consumers Insight and Ideas for Responsible Marketers, Journal Year: 2025, Volume and Issue: unknown

Published: April 11, 2025

Purpose The journey through beats and bytes of artificial intelligence (AI)-infused electronic dance music (EDM) production is more than just a technical indication; it celebration innovation. recent EDM surge in India has sparked interest, particularly among teenagers. This contrasts with the country’s rich tradition diverse musical genres. study aims to explore shift behaviour artists toward AI how influences teenagers India, including its potential benefits risks, which remain under explored. Design/methodology/approach A mixed-methods approach was used, comprising quantitative surveys ( n = 275), qualitative focus group discussions youngsters 32) semi-structured interviews professionals 12). combination thematic analysis statistical methods employed analyze data, utilizing IBM SPSS version 28.0. Findings findings this contribute deeper understanding India’s evolving landscape, intersection EDM. illuminate shapes teen identity, amalgamated into consumption influence both young consumers. Practical implications integration technologies enables enhance creativity, streamline processes elevate quality their work, ensuring competitive edge industry. fosters innovative trends immerses new experiences; However, industry must address positive negative impacts on It also recommends increased involvement alongside policies addressing ethical concerns such as copyright, ownership AI-generated tracks, educational public awareness campaigns. Originality/value study’s novelty lies offering unique insights landscape providing valuable resources for policymakers, educators professionals.

Language: Английский

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