Self-Expansion with Native Endorsement: Forming Destination Identification and Recommendation Intention DOI Open Access
Yu Pan, Ziye Shang

Advances in Hospitality and Tourism Research (AHTR), Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 17, 2025

The impact of social media endorsers on tourism has been extensively studied, with their significant role widely recognized. However, the distinct influence mechanism native remains underexplored. To address this gap, study introduces self-expansion theory as a novel theoretical framework to investigate how shape tourists’ destination identification and recommendation intentions. Utilizing quantitative approach, 457 valid responses were collected from China (response rate: 76%), structural equation modeling was employed test hypotheses. findings highlight that perceived self-congruence fosters para-social relationship, which is further enhanced by endorser. This dynamic positively influences By revealing endorsers’ content contributes connections, provides critical insights for managers in selecting designing impactful marketing strategies, thus advancing practical understanding endorsement contexts.

Language: Английский

Influencing factors and mechanisms on consumers' behavior: A case of tea tourism in China DOI
Xiubai Li, Zhaorui Li, D. R. Kim

et al.

International Journal of Tourism Research, Journal Year: 2024, Volume and Issue: 26(1)

Published: Jan. 1, 2024

Abstract This study explores the factors affecting tea tourism, including action mechanisms and impact level of each factor influencing consumer behavior intentions, to contribute predicting tourism behavior. surveyed 377 potential tourists constructed a theoretical model consumers' planned using SPSS AMOS. The results show that: (a) experiential perception opportunity can significantly affect their attitudes, (b) self‐efficacy convenience perceptual control, (c) attitude positively influence behavioral intention. not only broadens applications boundary theory behavior, but it also provides new perspective for research on awareness consumers. findings have implications promoting future in China beyond.

Language: Английский

Citations

4
Technological Use from the Perspective of Cultural Heritage Environment: Augmented Reality Technology and Formation Mechanism of Heritage-Responsibility Behaviors of Tourists DOI Open Access
Songhong Chen, Yuanshu Tian,

Siyun Pei

et al.

Sustainability, Journal Year: 2024, Volume and Issue: 16(18), P. 8261 - 8261

Published: Sept. 23, 2024

This paper explores the integration of augmented reality (AR) technology within realm cultural heritage tourism, particularly its influence on development tourists’ heritage-responsibility behaviors. Addressing recovery and Chinese domestic tourism in post-pandemic period, smart innovations have been explored. The research demonstrates that AR, by surpassing physical temporal constraints, fosters a deeper synthesis traditional contemporary cultures, thereby enriching comprehension national history heritage. Employing stimulus–organism–response (SOR) theory, theoretical framework is established to elucidate causal links from AR attributes perceived usefulness, enjoyment, behavioral intentions. analysis reveals interactivity, vividness, novelty significantly augment usefulness although augmentation quality does not notably impact enjoyment. Both enjoyment drive intention recommend. study offers valuable insights practical recommendations for strategic deployment sustainable tourism.

Language: Английский

Citations

4
Impact of the Burnout Symptoms of Flight Attendants on Absenteeism and Turnover Intention: The Moderating Role of Emotional Intelligence DOI

Ha-Yeon Ju,

Sunghyup Sean Hyun

International Journal of Tourism Research, Journal Year: 2025, Volume and Issue: 27(1)

Published: Jan. 1, 2025

ABSTRACT This study investigates the mediating role of absenteeism on relationship between burnout and turnover intention, moderated emotional intelligence among Korean flight attendants, utilizing a structural equation modeling approach. Empirical data were collected from 183 attendants with over 1 year experience in airline industry. Initial responses analyzed using confirmatory factor analysis, revealing that symptoms are driven by four factors: physical, emotional, socio‐relational, attitudinal. Subsequent analysis indicated all factors significantly impact intentions. Furthermore, was found to play significant moderating absenteeism. As increase, levels rise, leading higher Finally, lead Possible interpretations managerial implications discussed.

Language: Английский

Citations

0
Relationship among tourism, FDI, and economic growth in Bangladesh DOI Creative Commons
Md Nazmus Sadekin

Discover Sustainability, Journal Year: 2025, Volume and Issue: 6(1)

Published: Feb. 14, 2025

Language: Английский

Citations

0
Self-Expansion with Native Endorsement: Forming Destination Identification and Recommendation Intention DOI Open Access
Yu Pan, Ziye Shang

Advances in Hospitality and Tourism Research (AHTR), Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 17, 2025

The impact of social media endorsers on tourism has been extensively studied, with their significant role widely recognized. However, the distinct influence mechanism native remains underexplored. To address this gap, study introduces self-expansion theory as a novel theoretical framework to investigate how shape tourists’ destination identification and recommendation intentions. Utilizing quantitative approach, 457 valid responses were collected from China (response rate: 76%), structural equation modeling was employed test hypotheses. findings highlight that perceived self-congruence fosters para-social relationship, which is further enhanced by endorser. This dynamic positively influences By revealing endorsers’ content contributes connections, provides critical insights for managers in selecting designing impactful marketing strategies, thus advancing practical understanding endorsement contexts.

Language: Английский

Citations

0