When Scientists Share Their Struggles: How Scientists’ Self-Presentation on Social Media Influences Public Perceptions, Support for Science, and Information-Seeking Intentions
Science Communication,
Journal Year:
2025,
Volume and Issue:
unknown
Published: March 17, 2025
Casual
recommendations
for
scientists
to
“be
human”
and
“bring
the
public
alongside
scientific
process”
have
generated
plethora
of
such
interactions
on
social
media.
This
study
explores
different
self-presentation
tactics,
like
sharing
their
research
successes
failures,
or
contextualizing
process,
how
science
issues
are
perceived
by
public.
In
an
online
between-subjects
experiment
(
N
=
1,843),
participants
rated
who
shared
failures
as
more
benevolent
open,
having
integrity,
than
those
only
successes.
These
perceptions
further
increased
support
information-seeking
intentions.
The
findings
highlight
scientists’
media
can
influence
important
communication
outcomes.
Language: Английский
Perfect imperfection: Vulnerability in influencer communications on social media
Journal of Marketing Management,
Journal Year:
2025,
Volume and Issue:
unknown, P. 1 - 26
Published: April 23, 2025
Language: Английский
How to tame your hormones: menopause rage in media discourse
Feminist Media Studies,
Journal Year:
2024,
Volume and Issue:
unknown, P. 1 - 20
Published: Nov. 1, 2024
While
feminist
scholarship
has
challenged
earlier
misogynist
discourses
around
menopause,
menopause
continues
to
be
associated
with
women's
rage.
Focusing
on
UK
news
and
advice
websites
(2018–2024),
we
ask
if
how
this
association
is
figured
in
contemporary
cultural
representations
what
political
work
it
performs.
We
situate
our
examination
within
three
converging
contexts:
1)
the
unleashing
of
public
displays
rage
Anglophone
media
wake
#MeToo
movement;
2)
changing
terrain
ageing
women
their
growing
influence
life;
3)
rising
visibility
UK.
identify
four
distinct
patterns:
construction
as
a
natural
biological
symptom
hormonally
imbalanced
female
body;
bundling
other
symptoms
menopause;
repudiation
menopausal
rage;
4)
positioning
responsible
for
managing
These
patterns
render
visible
while
simultaneously
disavowing
obscuring
its
legitimacy
an
apt
response
gender
injustice.
The
analysis
shows
over
racial
injustice
being
depoliticized
reduced
hormone-induced
behaviour
that
are
exhorted
self-manage.
Language: Английский