Ethical Food Consumption in the Digital Age: Consumer Attitudes Towards Digitally Monitored Animal Welfare in Pork Products

Appetite, Journal Year: 2025, Volume and Issue: unknown, P. 107853 - 107853

Published: Jan. 1, 2025

Climate change is an emerging global reality with widespread effects on ecosystems and human communities. However, its significant impact livestock animals often goes underdiscussed as more focus given to of production climate change. Implementing high-welfare systems, such digital monitoring animals, can help mitigate climate-related challenges by reducing temperature fluctuations controlling disease spread. Despite the potential benefits, consumer acceptance this innovation remains uncertain. This study examines attitudes toward digitally monitored animal welfare practices, aiming understand their values they associate these practices. It investigates role technology in enhancing decision-making addressing concerns. Using means-end chain theory Schwartz's value typology, research explores motivational layers product attributes tied values. Semi-structured interviews twenty pork consumers revealed hierarchical relationships between attributes, Analysis through NVivo 14 LadderUX software generated themes a map. The findings indicate that prioritise diets, stress-free environments, humane processing health conditions, linking both ethical hedonic Intrinsic like appearance freshness are crucial for at-home consumption decisions, while sustainable packaging also plays role. found differences behavior based context, shifting restaurateurs when dining out. underscores importance transparency, quality influencing providing actionable insights marketing strategies promote improve standards.

Language: Английский

Mobile mapping, User Journeys & Collaborative Interviews with QualNotes App: Make your own Map!

Published: Sept. 30, 2024

Language: Английский